ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah
Vol. 7 No. 1 (2025): (Maret 2025)

Analisis Berkunjung Kembali pada Kebun Binatang Bandung dari Perspektif Harga Tiket dan Kelengkapan Satwa

Dita Amanah (Unknown)
B Lena Nuryanti (Unknown)
Ansari Harahap, Dedy (Unknown)

Article Info

Publish Date
25 Mar 2025

Abstract

This study aims to analyze the effect of ticket price and animal completeness on the decision to revisit Bandung Zoo. Involving 400 respondents from Bandung City, this study uses a quantitative approach through multiple linear regression analysis. The results show that both ticket price and animal completeness have a significant influence on visitors' decision to return. Ticket price factors tend to affect economic attractiveness, while animal completeness contributes to visitor experience and satisfaction. These findings provide strategic implications for Bandung Zoo managers in designing competitive pricing policies and ensuring the diversity of animal collections to increase visitor loyalty.

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Journal Info
ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah
Website

Abbrev

istikhlaf

Publisher

Institut Agama Islam Yasni Bungo Jambi

Subject

Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

STIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah : is open-access peer-reviewed online journal which provides a forum for the full range of scholarly study of islamic studies. The editors welcome articles and research reports addressing to the current issues such as: Islamic Economics, ...