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All Journal STRATEGIC Journal of Business Management Education (JBME) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Pengabdian Masyarakat Waradin
B Lena Nuryanti
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Pengaruh penerapan model pembelajaran teaching factory terhadap kesiapan berwirausaha Dian Herdiana Utama; B Lena Nuryanti; Nadia Agustina
Journal of Business Management Education (JBME) Vol 5, No 3 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29978

Abstract

The teaching factory learning model is an integrated learning model. Entrepreneurship education is a process of learning to instill entrepreneurial values through habituation and maintenance of behavior and attitudes. Through the teaching factory learning model that is supported by learning entrepreneurship, students are expected to have readiness for entrepreneurship. The application of teaching factory teaching model aims to form student competencies through the unit of the school environment unit based on industry and supported by the implementation of entrepreneurial learning in the formation of an entrepreneurial mentality. This article examines the effect of the application of the Teaching Factory Learning Model to entrepreneurial readiness in class XI students of the Online Business and Marketing Program at SMKN 1 Bandung. The research method used in this research is descriptive and verification methods using path analysis.
Gambaran E-learning Menggunakan Google Claassroom Terhadap Minat Belajar Siswa Pada Mata Pelajaran Kewirausahaan (Survey Pada Siswa Kelas XI Jurusan Pemasaran SMK 45 Lembang) B Lena Nuryanti; Dian Herdiana Utama; Indra Indra
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.37686

Abstract

This study aims to find out how big the effect of e-learning based on google classroom on students' interest in entrepreneurship subjects. The object of this research are the students of class XI in marketing majoring at SMK 45 Lembang who are conducting E-learning on entrepreneurship subjects. Based on the variables studied, this type of research is descriptive and verification research. Based on the type of descriptive and verification research carried out through data collection in the field, the method used in this research is explanatory survey. Based on the results of the study, it shows that there are three effects of e-learning sub-variables that have a high enough value, namely creativity, tools and technique, and contact with the learner. This means that education must direct that creativity, tools and techniques, and contact with the learner can increase students' interest in learning entrepreneurship.Penelitian ini bertujuan untuk mengtahui seberapa besar gambaran pengaruh e-learning berbasis google classroom terhadap minat belajar siswa pada mata pelajaran kewirausahaan. Objek yang dijadikan responden dalam penelitian ini adalah siswa siswa kelas XI jurusan pemasaran SMK 45  Lembang sebanyak 130 responden yang sedang melakukan pembelajaram E-learning pada mata pelajaran kewirausahaan. Berdasarkan variabel-variabel yang diteliti maka jenis penelitian ini adalah penelitian deskriptif dan verifikatif. Berdasarkan jenis penelitian deskriptif dan verifikatif yang dilaksanakan melalui pengumpulan data di lapangan, maka metode yang digunakan dalam penelitian ini adalah explanatory survey. Berdasarkan hasil penelitian menunjukkan bahwa terdapat tiga pengaruh dari dimensi e-learning yang memiliki nilai cukup tinggi yaitu creativity, tools and technique, dan contact with the learner . Hal ini berarti pendidikan harus mengarahkan bahwa creativity, tools and technique, dan contact with the learner  dapat meningkatkan minat siswa dalam pembelajaran kewirausahaan.
Analisis Berkunjung Kembali pada Kebun Binatang Bandung dari Perspektif Harga Tiket dan Kelengkapan Satwa Dita Amanah; B Lena Nuryanti; Ansari Harahap, Dedy
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 7 No. 1 (2025): (Maret 2025)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v7i1.777

Abstract

This study aims to analyze the effect of ticket price and animal completeness on the decision to revisit Bandung Zoo. Involving 400 respondents from Bandung City, this study uses a quantitative approach through multiple linear regression analysis. The results show that both ticket price and animal completeness have a significant influence on visitors' decision to return. Ticket price factors tend to affect economic attractiveness, while animal completeness contributes to visitor experience and satisfaction. These findings provide strategic implications for Bandung Zoo managers in designing competitive pricing policies and ensuring the diversity of animal collections to increase visitor loyalty.
Meningkatkan Daya Saing Melalui Pemasaran Online Bagi Usaha Makanan Rajanya Jajanan Koenyaheun Bandung Dita Amanah; B Lena Nuryanti; Clarissa Marza Zaidi; Dedy Ansari Harahap
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.662

Abstract

Koenyaheun is a small business in Bandung that sells food that has been established since 2010. Initial observation results indicate a need for online marketing assistance for this business. During the community service activities, several things were found including more online customers than customers who ordered directly from this business, word of mouth marketing and also the use of social media. Observations and interviews with business owners and employees were conducted to obtain information in this community service activity. Several problems were also found such as logos, product photos, packaging, marketing. Solutions to the problems have been conveyed to the business owner so that it is hoped that this business will gain greater profits and better future prospects. It is recommended to market products on various social media platforms such as Tokopedia, TikTok, Instagram, Facebook, YouTube, Twitter, WhatsApp or cooperation with food delivery service applications such as GrabFood, GoFood, ShopeeFood, so that they can reach a wider range of consumers.
Co-Authors Ansari Harahap, Dedy Clarissa Marza Zaidi Dedy Ansari Harahap Dian Herdiana Utama Dian Herdiana Utama Dita Amanah Indra Indra Nadia Agustina