Dakwah Ustadz Abdul Somad Pada Media Sosial Tiktok: Upaya Menjaga Adab Dalam Berkomunikasi

Meilia, Stevy Arta
Ardana, Anna Fitri
Razzaq, Abdur
Nugraha, Muhamad Yudistira

Komunika: Jurnal Ilmiah Komunikasi
Vol. 2 No. 2 (2024): DESEMBER

The development of digital technology has significantly influenced the way Islamic preaching is disseminated. Social media platforms, particularly TikTok, have become effective tools for delivering religious messages to a broader audience, especially the younger generation. This study aims to analyze how Ustadz Abdul Somad (UAS) utilizes the TikTok platform to convey his preaching messages. The research employs a qualitative approach using observation techniques to examine UAS's preaching content on TikTok. The findings reveal that UAS is able to present Islamic messages in a concise, engaging, and communicative manner, allowing him to reach a wider audience. Furthermore, his choice of language and rhetorical style also contributes to the appeal and effectiveness of the preaching message delivery. Keyword : Digital Preaching, Ustadz Abdul Somad, TikTok, Communication Manners, Social Media.