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All Journal Komunika: Jurnal Ilmiah Komunikasi NAAFI: JURNAL ILMIAH MAHASISWA
Ardana, Anna Fitri
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Dakwah Ustadz Abdul Somad Pada Media Sosial Tiktok: Upaya Menjaga Adab Dalam Berkomunikasi Meilia, Stevy Arta; Ardana, Anna Fitri; Razzaq, Abdur; Nugraha, Muhamad Yudistira
Komunika : Jurnal Ilmiah Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v2i2.1050

Abstract

The development of digital technology has significantly influenced the way Islamic preaching is disseminated. Social media platforms, particularly TikTok, have become effective tools for delivering religious messages to a broader audience, especially the younger generation. This study aims to analyze how Ustadz Abdul Somad (UAS) utilizes the TikTok platform to convey his preaching messages. The research employs a qualitative approach using observation techniques to examine UAS's preaching content on TikTok. The findings reveal that UAS is able to present Islamic messages in a concise, engaging, and communicative manner, allowing him to reach a wider audience. Furthermore, his choice of language and rhetorical style also contributes to the appeal and effectiveness of the preaching message delivery. Keyword : Digital Preaching, Ustadz Abdul Somad, TikTok, Communication Manners, Social Media.
Strategi Komunikasi Pemasaran Melalui Strorytelling Perumahan Grand Citra Mandiri dalam Membangun Koneksi Emosional dengan Pembeli Ardana, Anna Fitri
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.348

Abstract

This study aims to analyze the implementation of storytelling in property marketing communication at PT Cahaya Bangun Bersaudara. Using a qualitative descriptive approach, the research provides an in-depth description of how the marketing team employs various communication strategies to convey the value of homes and build emotional attachment with prospective buyers. Storytelling is applied through verbal narratives emphasizing themes of family, future, security, and comfort, positioning the home not merely as a physical asset but as a meaningful living space for its occupants. In addition, product visualization, such as brochures, floor plans, 3D images, and sample units, is used to reinforce the verbal narrative, helping potential buyers imagine life within the property. Nonverbal communication by the marketing team, including gestures, facial expressions, and empathetic behavior, also plays a crucial role in establishing trust and emotional closeness with buyers. The findings indicate that the combination of verbal narratives, product visualization, and nonverbal communication effectively enhances emotional engagement, strengthens consumer trust, and influences home purchasing decisions. Therefore, storytelling proves to be an effective marketing communication strategy, supporting the success of face-to-face property sales while strengthening the emotional bond between consumers and the offered product.
Co-Authors Abdur Razzaq Meilia, Stevy Arta Nugraha, Muhamad Yudistira