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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Komunika: Jurnal Ilmiah Komunikasi
Meilia, Stevy Arta
Unknown Affiliation
Religion Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Dakwah Ustadz Abdul Somad Pada Media Sosial Tiktok: Upaya Menjaga Adab Dalam Berkomunikasi Meilia, Stevy Arta; Ardana, Anna Fitri; Razzaq, Abdur; Nugraha, Muhamad Yudistira
Komunika : Jurnal Ilmiah Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v2i2.1050

Abstract

The development of digital technology has significantly influenced the way Islamic preaching is disseminated. Social media platforms, particularly TikTok, have become effective tools for delivering religious messages to a broader audience, especially the younger generation. This study aims to analyze how Ustadz Abdul Somad (UAS) utilizes the TikTok platform to convey his preaching messages. The research employs a qualitative approach using observation techniques to examine UAS's preaching content on TikTok. The findings reveal that UAS is able to present Islamic messages in a concise, engaging, and communicative manner, allowing him to reach a wider audience. Furthermore, his choice of language and rhetorical style also contributes to the appeal and effectiveness of the preaching message delivery. Keyword : Digital Preaching, Ustadz Abdul Somad, TikTok, Communication Manners, Social Media.
Strategi Petani Desa Segayam Dalam Menghadapi Tantangan Pertanian Modern Meilia, Stevy Arta; Bernolian, Dion; Andayani, Rinni Dwi; Cintya, Cindy; Saputra, Nugroho Agung; Agra Dwi saputra
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the strategies of farmers in Segayam Village in facing the challenges of modern agriculture characterized by climate change, fluctuating commodity prices, increasing production costs, and developments in agricultural technology. The study employed a qualitative approach with descriptive methods. Data were collected through in-depth interviews, field observations, and documentation. Data were then analyzed through data reduction, data presentation, and conclusion drawing. The results indicate that farmers employ various adaptive strategies, including gradual technology adoption, crop diversification to reduce risk, institutional strengthening through farmer groups, production cost efficiency, and expanding market access through distribution networks and digital media. These strategies reflect farmers' adaptive capacity in responding dynamically to social, economic, and environmental pressures to maintain the stability and sustainability of their farming businesses. However, challenges such as limited capital and unstable market access remain obstacles to optimizing agricultural output. This study concludes that farmers' adaptive capacity is a key factor in maintaining the sustainability of rural agriculture amidst the dynamics of agricultural sector modernization.
Komunikasi Pemasaran Melalui Branding dalam Mempertahankan Citra Perusahaan Grand Citra Mandiri Meilia, Stevy Arta; Nurprameswari, Sonia; Razzaq, Abdur
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36973

Abstract

Persaingan industri properti yang semakin ketat menuntut perusahaan untuk mampu mempertahankan citra perusahaan melalui komunikasi pemasaran yang efektif. Grand Citra Mandiri sebagai pengembang perumahan di Kota Palembang pernah mengalami penurunan citra akibat peristiwa banjir yang menimbulkan persepsi negatif di kalangan calon konsumen. Penelitian ini bertujuan untuk menganalisis komunikasi pemasaran melalui branding yang dilakukan oleh Grand Citra Mandiri dalam mempertahankan citra perusahaan serta implikasinya terhadap minat beli konsumen. Penelitian ini menggunakan teori Integrated Marketing Communication (IMC) dan konsep branding sebagai landasan teori. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis menggunakan model analisis interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa penerapan komunikasi pemasaran yang terintegrasi, konsistensi pesan branding, serta peran aktif tim pemasaran dalam menyampaikan informasi secara transparan berperan penting dalam menjaga kepercayaan konsumen. Komunikasi pemasaran melalui branding terbukti tidak hanya berfungsi sebagai alat promosi, tetapi juga sebagai strategi dalam mempertahankan citra perusahaan di tengah pengalaman negatif konsumen.
Co-Authors Abdur Razzaq Agra Dwi Saputra Andayani, Rinni Dwi Ardana, Anna Fitri Bernolian, Dion Cintya, Cindy Nugraha, Muhamad Yudistira Nurprameswari, Sonia Saputra, Nugroho Agung