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All Journal Komunika: Jurnal Ilmiah Komunikasi
Meilia, Stevy Arta
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Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Dakwah Ustadz Abdul Somad Pada Media Sosial Tiktok: Upaya Menjaga Adab Dalam Berkomunikasi Meilia, Stevy Arta; Ardana, Anna Fitri; Razzaq, Abdur; Nugraha, Muhamad Yudistira
Komunika : Jurnal Ilmiah Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v2i2.1050

Abstract

The development of digital technology has significantly influenced the way Islamic preaching is disseminated. Social media platforms, particularly TikTok, have become effective tools for delivering religious messages to a broader audience, especially the younger generation. This study aims to analyze how Ustadz Abdul Somad (UAS) utilizes the TikTok platform to convey his preaching messages. The research employs a qualitative approach using observation techniques to examine UAS's preaching content on TikTok. The findings reveal that UAS is able to present Islamic messages in a concise, engaging, and communicative manner, allowing him to reach a wider audience. Furthermore, his choice of language and rhetorical style also contributes to the appeal and effectiveness of the preaching message delivery. Keyword : Digital Preaching, Ustadz Abdul Somad, TikTok, Communication Manners, Social Media.
Co-Authors Abdur Razzaq Ardana, Anna Fitri Nugraha, Muhamad Yudistira