<![CDATA[The development of digital technology has changed the way individuals understand and internalize religious values, especially for Generation Z who grew up in a digital ecosystem. The practicality of accessing religious knowledge through social media such as YouTube, Instagram, TikTok, and Facebook creates its own challenges in strengthening a deep understanding of Islam and noble manners. This study aims to explore the challenges and formulate strategies in internalizing akhlakul karimah in the digital era. Through a qualitative method based on a literature review, the study reveals that Islamic educational institutions play a crucial role in developing a valid understanding of Islam through a curriculum that focuses on digital literacy and the critical ability to sort out religious information. The proposed strategies include integrating technology in learning, enhancing the role of educators in social media, and establishing a learning environment conducive to Islamic values. By implementing adaptive strategies, it is hoped that the younger generation will be able to internalize the values of akhlakul karimah well amid the swift flow of digital information.]]>
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