Jurnal Pengabdian Masyarakat Asia
Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat

Digital Transformation in Business Marketing of SMEs in Celuk Village, Gianyar, Bali

Krismajayanti, Ni Putu Ari (Unknown)
Nurmalasari, Made Ratih (Unknown)
Prawitasari, Putu Putri (Unknown)
Megawati, Ida Ayu Putu (Unknown)



Article Info

Publish Date
07 May 2025

Abstract

Purpose: The aim of the research paper is to provide education and direct practice with SMEs in Celuk Village, Sukawati. Simple digital marketing by using Linktree. An application that integrates all platforms owned by business actors. Method: The study aims to enhance SMEs knowledge and abilities in product marketing by employing socialization, training, and mentoring. Practical Application: The research provides important insights into SMEs in Celuk Village, Gianyar, Bali to boost their marketing. By investing in training and mentoring digital marketing, that can enhance their marketing effectiveness and overall business performance. Conclusion: This study highlights the importance of improving the use of digital marketing. It offers practical steps for SMEs to enhance their marketing strategies and stresses the need to adapt to digital trends to maintain long-term competitiveness.

Copyrights © 2025






Journal Info

Abbrev

jpm

Publisher

Subject

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Description

Fokus Jurnal Pengabdian Masyarakat bertujuan untuk menyediakan wadah bagi para peneliti Nasional di bidang Bisnis dan Teknologi Terapan untuk mempublikasikan artikel asli. Cakupan Ruang lingkup Jurnal Pengabdian Masyarakat adalah Bisnis dan Teknologi. Jurnal ini memuat hasil-hasil pengabdian ...