Business Research and Administration Innovation (BRAIN)
Vol. 1 No. 1 (2024): BRAIN - April

The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba

Hasni Agustina Halim (Unknown)
Muh. Nasrullah (Unknown)
Didin Halim (Unknown)
Aris Baharuddin (Unknown)
Andi Muhammad Rivai (Unknown)



Article Info

Publish Date
22 Apr 2024

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.

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Journal Info

Abbrev

BRAIN

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

usiness Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about ...