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Business Research and Administration Innovation (BRAIN)
Published by Universitas Negeri Makassar
ISSN : 30641446     EISSN : -     DOI : DOI: https://doi.org/10.32457/brain.v2i1.26
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
usiness Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about their research results and new thoughts in the fields of business, management and entrepreneurship, BRAIN publishes quarterly (April, August, and December). Therefore, BRAIN publishes high quality manuscripts, in form of empirical papers (priority). So far, BRAIN has been indexed in Directory of Open Access Journal (DOAJ), Google Scholar, Science and Technology Index (Sinta) and Garba Rujukan Digital (GARUDA).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 30 Documents
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The Influence Price Discount on Impulse Buying Go-Food Customers in Mannuruki Village Makassar City Dian Ayu Aulia Syam; Risma Niswaty; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.1

Abstract

This research examines the the effect of price discounts on the impulse buying of Go-Food customers in the Mannuruki sub-district, Makassar City. The purpose of this research is to find out the description of price discounts on Go-Food customers, to determine the level ofimpulse buying to Go-Food customers, and to find out the effect of price discounts on the impulse buying of Go-Food customers. This research approach is quantitative. This research was carried outin the Mannuruki Village of Makassar City. Sources of data in the study are Go-Food customerin december to january 2021. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination.The results of the study indicate that the indicators used in each of these variables indicate where the price discount is in the very good category. Indicators on the impulsive buying variable are in the good category. Based on the correlation test, there is a moderate relationship between the two variables. It can be concluded that there is an influence between discounts on impulse purchases of Go-Food customers in Mannuruki Village, Makassar City.
The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency Sasmila; Muhammad Guntur; Aris Baharuddin; Aslinda; Andi Cudai Nur
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.2

Abstract

This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
The Effect of Work Safety and Health (K3) on Production Departement Employee Performance at The Sugar Factory of PT. Nusantara Plantation XIV (Persero) in Takalar District Adelia Ramadani; Muh. Rizal S; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.3

Abstract

This study aims to determine how the influence of Work Safety and Health on the Performance of Production Section Employees either Simultaneously or Partially where the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero) became the object of his research. This research uses quantitative research. Data collection techniques used are primary data collection (observation, interviews and questionnaires) and secondary data collection (library review and documentation). The sample used is the sample formulated by Slovin as many as 70 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. The results showed that the indicators used for each variable indicated that the occupational safety and health variables had a significant effect on the Performance of Production Section Employees at the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero). This is evidenced by the Correlation Test and the t-test and F-test and the Coefficient of Determination Test on the data that has been obtained.
Community Based Tourism Development Strategy Arma Arman; Muh. Nur Yamin; Bakhtiar
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.5

Abstract

Community Participation-Based Tourism Development Strategy (Study on Hutan Pinus Bulu This research aims to determine the tourism development strategy of the Hutan Punus Bulu Tanah based on community participation in Mattampawalie Village. To achieve this goal, the researchers used data collection techniques through documentation, observation, and interviews. Community participation-based tourism in the Hutan Pinus Bulu Tanah tourism, Bone Regency. The result of this study indicate that the tourism development strategy of the Hutan Pinus Bulu Tanah is based on community participation. The Mattampawalie Village community who are members of the Koperasi Serba Usaha (KSU) Labongke, which is a tourism management institution, have fully participated at every stage of partiscipation. The results of the SWOT analysis carried out can be ascertained that the Hutan Pintus Bulu Tanah tourism needs to implement an aggressive growth strategy for the Growth Oriented Strategy, because it is in an area of ​​strength and opportunity. Aggression must be done as much as possible, in order to increase growth and achieve maximum progress. The need to follow market developments, so that they can continue to survive in the competition and take a participatory approach to the community and government so that a more harmonious relationship can be established, mutual trust in each other and can build good cooperation.
The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba Hasni Agustina Halim; Muh. Nasrullah; Didin Halim; Aris Baharuddin; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.6

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
The Influence Of Price And Quality Of Kopi Borong On The Purchase Decision At CV Bekat Asia Sinjai Borong Misna; Haedar Akib; Andi Aslinda; Maya Kasmita; Nurhasnni Muis
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.12

Abstract

This study aims to determine how the price and quality of the product Kopi Borong influence purchasing decisions at CV Berkat Asia Sinjai Borong. Respondents in this study are consumers who have purchased Kopi Borong products from CV Berkat Asia who are domiciled in Sinjai Borong District with a total sample of 130 respondents. The sampling technique used the Accidental Sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 26 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the price variable had a significant effect on purchasing decisions with a value of Tcount 6,490 > Ttable 1,978 with a significance value of 0.000 <0.05, Product quality had a significant effect on purchasing decisions with a value of Tcount 11.373 > Ttable 1.978 with a significance value of 0.000 < 0.05, and there is a simultaneous effect of price and product quality on the purchasing decision of Kopi Borong products at CV Berkat Asia Sinjai Borong with Fcount 174,013 > Ftable 3,07. The value of the coefficient of determination (Adjusted R2) obtained is 0.728, this means that purchasing decisions are influenced by price and product quality as much as 72.8% while the rest is influenced by other factors.
The Effect Of Quality And Service Features On Customer Satisfaction Of The AT-TAUSIL Application (Study On Customers Of Barru District) Syahrul Safar; Andi Muhammad Rivai; Didin Halim; Fatimah Akbal
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.14

Abstract

The Effect of Quality and Service Features on Customer Satisfaction of the At-Tausil Application (Study on Barru District Customers). Thesis. Business Administration Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law. Makassar State University. (Guided by Muhammad Guntur and Didin Halim). This study aims to find out how the effect of service quality and service features on customer satisfaction of the At-Tausil Application simultaneously and partially where at-Tausil Application users who are domiciled in Barru district are the object of their research. This research uses a quantitative type of research. The data collection techniques used are through primary data collection (observations and questionnaires) and secondary data collection (literature and documentation review). The sample used was the sample formulated by Slovin, which was 97 respondents. The results of this study show that partially, service quality variables affect customer satisfaction, and service features have no effect on customer satisfaction of the At-Tausil Application. Meanwhile, simultaneously the quality and features of the service affect the customer satisfaction of the At-Tausil Application.
The Influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business at South Sulawesi Wahyuni Sulviana Oudina; Aris Baharuddin; Muh. Rizal S; Faizah Khaeruddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.15

Abstract

This study aims to find out how the influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business in South Sulawesi. The type of research is quantitative with data collection techniques were carried out by document and questionnaires. The population in this research are micro business actors in the trade who registered at Dinas Koperasi dan UKM Provinsi Sulawesi Selatan, amounting to 244.592. The sampling method used is Slovin with an error rate of 10%, which is obtained 100 respondents. The data obtained from the research results were processed using the SPSS version 25 application which consisted of validity and reliabilition tests to test the research instrumen as well as descriptive data analysis tests and inferential statistical analysis to test existing hypotheses. The results showed that market orientation was in the very good category, product innovation was in the good category, and marketing performance was in the very good category. The results of inferential analysis show that there is a significant influence between market orientation and product innovation on the marketing performance of micro trade business in South Sulawesi
The Influence Of Services On Purchase Decisions Of Consumers Minimarket In Tamalate, Makassar City Nur Hidayah; Haedar Akib; Siti Syarifah Wafiqah Wardah; Syarifuddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.16

Abstract

This study examines the effect of minimarket services on consumer purchasing decisions. This study aims to determine how the influence of service on purchasing decisions on minimarket consumers in Tamalate sub-district, Makassar city. This research uses quantitative research methods. Data collection techniques used were observation and questionnaires. The sample used in this study was 100 respondents from the results using the minimarket consumer slovin formula. The data obtained from the research results were processed using data analysis and using descriptive applications and inferential statistical analysis. The results showed that the indicators used in each of these variables indicate where the service is in the good category. For indicators on the purchasing decision variables are in the good category. Based on the results of the T-test analysis through the SPSS.25 program, Tcount is 6206 and Ttable is 1.984, meaning Tcount is greater than Ttable because Tcount > Ttable, then there is a significant influence between services on purchasing decisions. And from the calculation of the determinant coefficient, the R square value is 0.282, which means that the influence of service (X) on purchasing decisions is 28.2 percent, meaning that 28.2 percent of purchasing decisions are influenced by services, while the remaining 71.8 percent is influenced by other factors.

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