Penerapan Pemasaran Digital Pada UMKM Cireng Gonjreng Di Desa Sukajaya

Utami, Indri Putri
Puspasari, Dewi
Izzati, Nur
Fitriani, Dini

Maslahah: Jurnal Pengabdian Masyarakat
Vol 6, No 2 (2025)

This activity aims to provide training and assistance to UMKM Cireng Gonjreng in Sukajaya Village, Purwakarta Regency, regarding marketing prospects through digital marketing as a marketing strategy to promote their products. The mentoring method is the PAR (Participatory Active Research) method. The training and mentoring phase consists of several activities, including: (1) Observation, (2) Pre-Activity, (3) Activity, (4) Evaluation and monitoring. The result of community service, UMKM Cireng Gonjreng has social media accounts and marketplaces as tools to sell and promote their products. UMKM understands the importance of digital marketing and can also manage social media marketplaces.