Journal of Economics and Social Sciences
Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)

Dynamic System Simulation Modeling to Increase Profits in Bakery MSMEs (Case Study: Ciracas Bread House)

Adiprasetyo, Wahyudi (Unknown)
Adriant, Irayanti (Unknown)
Sunardhi, Yoseph (Unknown)
Alhafidz, Hilmi (Unknown)

Article Info

Publish Date
29 May 2025

Abstract

This research addresses the challenges faced by UMKM Rumah Roti, a small bakery in Ciracas, Indonesia, regarding declining profits due to suboptimal use of e-commerce, promotional strategies, and production capacity. By employing system dynamics simulation, the study analyzes the impact of various business strategies on profitability. Seven business scenarios were modeled to identify the most effective combination of strategies. Simulation results indicate that integrating e-commerce, effective promotions, and investments in production capacity (such as additional ovens) significantly increase income and profits. The study recommends implementing a comprehensive, data-driven strategy based on simulation outcomes to optimize business performance, highlighting the importance of systematic planning and data-driven decision-making in navigating a competitive market environment.

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Journal Info
Journal of Economics and Social Sciences
Website

Abbrev

jess

Publisher

CV. Civiliza Publishing

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

Description

ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal ...