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Alhafidz, Hilmi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Dynamic System Simulation Modeling to Increase Profits in Bakery MSMEs (Case Study: Ciracas Bread House) Adiprasetyo, Wahyudi; Adriant, Irayanti; Sunardhi, Yoseph; Alhafidz, Hilmi
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.698

Abstract

This research addresses the challenges faced by UMKM Rumah Roti, a small bakery in Ciracas, Indonesia, regarding declining profits due to suboptimal use of e-commerce, promotional strategies, and production capacity. By employing system dynamics simulation, the study analyzes the impact of various business strategies on profitability. Seven business scenarios were modeled to identify the most effective combination of strategies. Simulation results indicate that integrating e-commerce, effective promotions, and investments in production capacity (such as additional ovens) significantly increase income and profits. The study recommends implementing a comprehensive, data-driven strategy based on simulation outcomes to optimize business performance, highlighting the importance of systematic planning and data-driven decision-making in navigating a competitive market environment.
Co-Authors Adiprasetyo, Wahyudi Irayanti Adriant Sunardhi, Yoseph