Journal of Indonesian Economy and Business
Vol 40 No 2 (2025): May

Determinants of Indonesian SMEs’ Intentions to Adopt Fintech: an Innovation Diffusion Theory Perspective

Bailusy, Muhsin N. (Unknown)
Pollack, Julien (Unknown)
Fahri, Johan (Unknown)
Amarullah, Dudi (Unknown)
Buamonabot, Irfandi (Unknown)



Article Info

Publish Date
28 May 2025

Abstract

Introduction/Main Objectives: Financial technology (Fintech) has become a solution for many SMEs seeking to improve business perfor­mance in an increasingly competitive business environment. Thus, it is important to investigate the factors underlying SMEs’ decision to adopt Fintech. Background Problem: Previous studies have applied various theoretical frameworks to explore Fintech adoption. Despite this, limited knowledge exists regarding the determinants influencing the adoption of Fintech among SMEs. Novelty: By using innovation diffusion theory, this study examines the underlying elements that contribute to the adoption of Fintech by SMEs. Research Methods: Data were collected using the survey approach. Self-administered question­naires were distributed to SMEs in Indonesia using purposive sampling, yielding 273 responses. The data were then analyzed using the partial least square structural equation modelling (PLS-SEM) method. Findings/Results: The results confirmed all hypotheses developed for the study. Specifi­cally, relative advantage, compatibility, complexity, and observability positively affect attitude towards Fintech adoption. In turn, positive attitude towards the adoption of Fintech has a significant impact on the intention to use Fintech. In addition, attitude mediates the relation­ship between IDT factors (relative advantage, compatibility, complexity, and observability) and Fintech adoption intention. Conclusion: Innova­tion diffusion theory is able to explain the factors that form SMEs' attitude and adoption intention toward Fintech. The outcomes of this research provide important implications both theoretically and practically.

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Journal Info

Abbrev

jieb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Indonesian Economy and Business (JIEB), with registered number print ISSN 2085-8272; online ISSN 2338-5847, is open access, peer-reviewed journal whose objective is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to ...