<![CDATA[AbstrakEkowisata Kampoeng Ciherang, yang terletak di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang, memiliki potensi besar untuk berkembang sebagai destinasi wisata alam. Penelitian ini bertujuan untuk menganalisis preferensi wisatawan terhadap daya tarik Ekowisata Kampoeng Ciherang dan memberikan rekomendasi pengembangan berdasarkan hasil analisis. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan survei yang melibatkan 30 responden wisatawan. Responden dipilih secara purposive sampling, yakni wisatawan yang ditemui di lokasi dan bersedia mengisi kuesioner atau diwawancarai. Hasil penelitian menunjukkan bahwa wisatawan memberikan penilaian baik terhadap daya tarik yang ada di destinasi ini, seperti keunikan alam dan fasilitas daya tarik buatan. Namun, aspek fasilitas pendukung dan aksesibilitas masih perlu diperbaiki, terutama kondisi jalan dan ketersediaan transportasi umum. Berdasarkan temuan ini, disarankan untuk meningkatkan promosi digital, memperbaiki fasilitas umum, dan meningkatkan kualitas prasarana. Pengelola juga diharapkan dapat berkolaborasi dengan masyarakat lokal dan menyusun paket wisata tematik guna meningkatkan daya tarik dan kontribusi ekonomi destinasi ini. Penelitian ini diharapkan memberikan wawasan bagi pengelola destinasi dalam mengoptimalkan potensi ekowisata yang ada.Kata kunci: Ekowisata, Kampoeng Ciherang, preferensi wisatawan.AbstractKampoeng Ciherang Ecotourism, located in Cijambu Village, Tanjungsari District, Sumedang Regency, holds great potential for development as a nature-based tourist destination. This study aims to analyze tourist preferences towards the attractions of Kampoeng Ciherang Ecotourism and provide development recommendations based on the analysis results. The research adopts a descriptive quantitative approach through a survey involving 30 tourist respondents. Respondents were selected through purposive sampling, namely tourists encountered on-site who agreed to complete the questionnaire or participate in an interview. The findings indicate that tourists give positive evaluations of the attractions at this destination, such as the unique natural landscapes and man-made attraction facilities. However, aspects of supporting facilities and accessibility still require improvement, particularly the road conditions and the availability of public transportation. Based on these findings, it is recommended to enhance digital promotion, improve public facilities, and upgrade infrastructure quality. The management is also encouraged to collaborate with the local community and develop thematic tour packages to increase the destination's appeal and economic contribution. This study is expected to provide insights for destination managers to optimize the existing ecotourism potential.Keywords: Ecotourism, Kampoeng Ciherang, tourist preferences.]]>
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