JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Vol. 6 No. 2 (2025)

Pendampingan peningkatan Persepsi Konsumen terhadap Cita Rasa dan Branding Produk UMKM "Kedai Rasa" di Kecamatan Banjarsari Surakarta

Tri Wijayanti (Unknown)
Dewi Ekowati (Unknown)
Annisa Ratna Fadilla Purba (Unknown)
Desti Nuryani Sitompul (Unknown)
Ismi Maksalmina (Unknown)
Mohammad Febry Andintias (Unknown)
Triyani, Triyani (Unknown)
Rodhi Anshari (Unknown)

Article Info

Publish Date
05 May 2025

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy. In the face of increasingly fierce competition, "Kedai Rasa" is faced with various challenges. One of the main challenges is creating a positive consumer perception of the taste of the product while building strong branding. UMKM "Kedai Rasa" is one of the main targets of Community Service (PKM) activities. This research uses descriptive methods with quantitative and qualitative approaches. Overall, Kedai Rasa has succeeded in meeting customer expectations with taste, innovation and adequate portions. To increase satisfaction, Kedai Rasa can continue to innovate its menu, maintain taste consistency, and adapt its offerings to a wider range of customer preferences.

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Journal Info
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Website

Abbrev

jurpikat

Publisher

Politeknik Dharma Patria Kebumen

Subject

Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

JURPIKAT Publication (Journal of Community Service) is a source of information that aims to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. JURPIKAT (Journal of Community Service) specifically focuses on the main problems in ...