Jurnal Doktor Manajemen (JDM)
Vol 8, No 1 (2025): APRIL 2025

Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach)

Syafarudin, Afriapollo (Unknown)
Sihite, Mombang (Unknown)
Arrahman, Tharriq (Unknown)

Article Info

Publish Date
29 Apr 2025

Abstract

This research aims to find the influence of value innovation on competitive advantage and its strengthened impact on corporate sustainability. The population in this study is building management manager who worked at office buildings in Jakarta. Research samples are based on purposive sampling method with a total of 500 data. Logistics regression analysis with MRA test with the strengthening corporate sustainability. The result showed that value innovation significantly affected competitive advantage. In addition, the results of this study also show that corporate sustainability strengthens competitive advantage.

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Journal Info
Jurnal Doktor Manajemen (JDM)
Website

Abbrev

jdm

Publisher

Universitas Mercu Buana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Doktor Manajemen JDM() adalah sebuah jurnal Ilmiah bagi para tenaga kependidikan dosen, professional, mahasiswa, dan mitra bebestari yang ingin menuangkan hasil karya ilmiahnya, berdasarkan penelitian ilmiah, dimana didalamnya mencakup keilmuan bidang Manajemen Sumber Daya Manusia, Pemasaran, ...