Articles
<![CDATA[Analisis Kompetensi Strategi Sumber Daya Manusia Pada Pelaku Usaha Industri Kreatif ]]>
<![CDATA[Afriapollo Syafarudin]]>;
<![CDATA[I Ketut R. Sudiarditha]]>
<![CDATA[ Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 2, No 2 (2018): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas BSI ]]>
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DOI: 10.31294/jeco.v2i2.4459
<![CDATA[Tujuan penelitian ini adalah untuk mendeskripsikan kompetensi sumber daya manusia para pelaku usaha industri kreatif di Daerah Pengembangan Pariwisata Kabupaten Karangasem Bali. Metode penelitian menggunakan metode eksplanatori, sementara pengambilan sampel menggunakan simple random sampling. Data demografis menunjukkan bahwa sebagian besar responden penelitian berjenis kelamin laki-laki, rentang usia antara 46-50 tahun, tingkat pendidikan didominasi lulusan SLTA, dan masa kerja antara 10-15 tahun. Hasil penelitian menunjukkan bahwa: (1) Skor tertinggi yang dimiliki pelaku usaha industri kreatif tercermin pada dimensi self-confidence. Hal ini berarti pelaku usaha kreatif memiliki rasa percaya diri yang tinggi dan memiliki perasaan positif terhadap diri sendiri, keyakinan akan kemampuan diri serta pengenalan terhadap potensi diri; keyakinan akan dapat mengatasi berbagai persoalan dalam meraih mimpi sukses. (2) Communication merupakan masalah yang paling besar. Rendahnya latar belakang pendidikan belum mampu menangani persoalan komunikasi yang dibutuhkan. (3) Adaptability, developing others, dan influence and persuasion merupakan tiga dimensi yang memiliki persentasi yang sama dan cukup besar. Hal ini mengindikasikan pelaku usaha secara cepat dapat menyesuaikan diri di lingkungan yang baru dan memiliki kemampuan untuk melihat kesempatan yang dapat mengubah hambatan menjadi peluang. (4) Teamwork orientation dan leadership dua dimensi yang dikategorikan sama-sama rendah. Rendahnya kerjasama tim pelaku usaha industri kreatif berhubungan dengan rendahnya mempengaruhi orang lain. Temuan hasil penelitian ini bahwa analytical and conceptual thinking dan technical skills adalah dimensi kompetensi yang selalu ada dalam penjelasan ahli, mulai dari Spencer dan Spencer di tahun 1993 hingga Armstrong dan Taylor di tahun 2014; hal ini dapat diartikan kedua dimensi tersebut masih relevan hingga saat ini.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI TERHADAP KEPUTUSAN ]]>
<![CDATA[Fajrini Erinawati]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 1 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v1i1.10
<![CDATA[Kepuasan konsumen didalam menghapati persaingan yang semakin ketat, di mana banyak produsen yang terlibat dalam pemenuhan kebutuhan dan keinginan konsumen, menyebabkan setiap perusahaan harus menempatkan orientasi pada kepuasan konsumen sebagai tujuan utama. Hal ini tercermin dari semakin banyaknya perusahaan yang meyertakan komitmennya terhadap kepuasan konsumen dalam penyertaan. Kunci utama memenangkan persaingan adalah memberikan nilai dan kepuasan kepada konsumen melalui penyampaian produk dan jasa berkualitas dengan harga bersaing. Dunia pendidikan di Indonesia saat ini mengalami perkembangan yang sangat pesat, hal ini bisa dilihat dari banyaknya sekolah menengah kejuruan yang dibuka, persaingan dalam mendapatkan siswa terus terjadi, disatu sisi masyarakat semakin banyak pilihan namun disisi lain banyak sekolah menengah kejuruan yang mengenyampingkan kualitas, bagi sekolah menengah kejuruan yang merasa berkualitas dan berpengalaman memasang biaya yang cukup mahal namun kemudian persoalan kesulitan mendapat siswa menjadi masalah baru. Penelitian ini bertujuan menguji dan menganalisis Kualitas Pelayanan, Responden penenlitian ini menggunakan 100 sampel responden, alat yang digunakan dalam penelitian ini dengan menggunakan metode analisis PLS (Partial Least Square). Hasil analisis penelitian ini yaitu pengaruh kualitas pelayanan, harga, promosi terhadap pengambilan keputusan diterima.]]>
<![CDATA[PENGARUH KEPERCAYAAN MEREK, CITRA MEREK TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK PERUSAHAAN PEMBIAYAAN DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING: (STUDI KASUS DI PERUMAHAN JATINEGARA INDAH KECAMATAN CAKUNG) ]]>
<![CDATA[Dita Puspitasari]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 1 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v1i1.12
<![CDATA[Penelitian ini bertujuan untuk memberikan bukti empiris mengenai ada tidaknya pengaruh Kepercayaan Merek dan Citra Merek Terhadap Keputusan Menggunakan Produk Perusahaan Pembiayaan Dengan Persepsi Kualitas Sebagai Variabel Intervening (Studi Kasus di Perumahan Jatinegara Indah Kecamatan Cakung). Penelitian ini menggunakan metode analisis PLS (Partial Least Square). Penelitian ini menggunakan data primer berupa kuesioner dan dibagikan kepada 100 (seratus) orang responden yang merupakan debitur yang menggunakan produk perusahaan pembiayaan berupa pembiayaan multiguna di area Perumahan Jatinegara Indah Kecamatan Cakung. Berdasarkan hasil analisis diketahui bahwa semua variabel independen berpengaruh terhadap variabel dependen. Dalam hal ini kepercayaan merek dan citra merek memiliki pengaruh yang signifikan terhadap keputusan menggunakan produk perusahaan pembiayaan.]]>
<![CDATA[Pengaruh kualitas pelayanan, bauran pemasaran, terhadap kepuasan nasabah bank era covid-19 ]]>
<![CDATA[Rumiyati Rumiyati]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Insight Management Journal Vol. 1 No. 2 (2021): January ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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<![CDATA[Building loyalty is no longer an option in the banking world. In recent years a trend has emerged, namely the tendency for customers to have more than one savings account at different banks. One of the ways to do this is by marketing service quality and marketing mix to customer satisfaction. The Bank's compliance with government policies to prevent the spread of COVID-19 is the Work From Home policy. Banking measures to optimize employee efforts to maintain the health of their closest people at home while providing maximum protection from the potential for contracting COVID-19 while interacting with the community while working or traveling to and from the office, namely adjustments to work systems. The role of marketing in banking is to build strong relationships in a sustainable manner by providing excellent service for the development of service quality such as Servqua, with Tangible, Responsiveness, Reliability, Assurance, and Emphaty characteristics. New service quality that can be applied in the banking world in particular. The most important thing is Banking Service Quality (BSQ.) Like conventional bank service products, the bank's low rating. Testing using the PLS (Partial Least Square) analysis method. The results showed that customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction affects the reliability, effectiveness and assurance of the service portfolio, price and access. Tangible must receive extra attention so that customer satisfaction can increase]]>
<![CDATA[Penerapan Human Capital serta dampaknya terhadap Kualitas Pelayanan Pada Sistem Informasi Manajemen ]]>
<![CDATA[Afriapollo Syafarudin]]>;
<![CDATA[Lesi Hertati]]>
<![CDATA[ @is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 5 No 1 (2020): @is The Best : Accounting Information Systems and Information Technology Business ]]>
Publisher : <![CDATA[Labkat Press KA FTIK UNIKOM ]]>
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DOI: 10.34010/aisthebest.v5i1.2801
<![CDATA[Abstract: Sistem Informasi Manajemen adalah suatu perencanaan untuk berbagai macam pekerjaan yang ada kaitannya dengan analisis manajemen yang dapat diselesaikan dengan cepat melalui pengendalian internal seperti pemanfaatan sumber daya, dokumen, teknologi, dan akuntansi manajemen sebagai salah satu strategi dalam bisni. Sistem Informasi Manajemen dapat berjalan baik jika didukung dengan teknologi yang sempurna, sumber daya manusia yang berkualitas dan organisasi yang terakomodir dengan baik. Sistem Informasi Manajemen sangat berguna untuk mendukung fungsi manajemen, operasional dan pengambilan suatu keputusan dalam dunia bisnis. Misalnya manajer harus langsung berhadapan dengan lingkungan bisnis yang semakin kompleks atau rumit. Salah Salah satu alasannya semakin ketatnya persaingan dan peraturan yang dikeluarkan oleh pemerintah maka lingkungan bisnis juga selalu dinamis sehingga para manajer harus membuat keputusan yang tepat dari informasi yang telah di didapatkannya untuk membuat keputusan bisnisnya. Fungsi sistem informasi manajemen adalah sebagai alat untuk penerapan dalam dunia bisnis.Penelitian ini dilakukan pada hotel berbintang di pulau Sumatera dan pulau Jawa. Realitas menyatakan banyak sistem informasi manajemen di berbagai lembaga pemerintah maupun swasta yang memiliki beragam masalah termasuk masalah perencanaan, pengendalian, dan plexibelity sehingga imformasi tidak akurat dan sulit di akses, dan tidak bisa beradaptasi dengan kompleksitas lingkungan. Tujuan penelitian ini adalah untuk mengetahui penerapan human capital, kualitas pelayanan pada sistem informasi manajemen. Metode ini adalah metode deskriptif dan Explonatori, alat analisisnya adalah pemodelan persamaan struktural (SEM, Lisrel). Hasil penelitian menunjukkan bahwa penerapan human capital, kualitas pelayanan pada sistem informasi manajemen berbengaruh. Key Word: Human Capital, Kualitas Pelayanan, Sistem Informasi Manajemen]]>
<![CDATA[The Effect of Sales Promotion on Purchasing Decisions ]]>
<![CDATA[Indri Suryani]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Ilomata International Journal of Tax and Accounting Vol. 2 No. 2 (2021): April 2021 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijtc.v2i2.216
<![CDATA[To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted. Keywords: Sales Promotion, Purchasing Decision]]>
<![CDATA[The Effect of Service Quality on Gojek Online Customer Satisfaction ]]>
<![CDATA[Muhammad Rizqi]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Ilomata International Journal of Tax and Accounting Vol. 2 No. 2 (2021): April 2021 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijtc.v2i2.220
<![CDATA[Good service quality can be a competitive advantage for service companies. Quality of service is also the key to success. Whether or not the quality of service for goods or services depends on the ability of producers to consistently meet consumer expectations. Service quality is said to be satisfactory if the service felt is the same or exceeds the expected service quality. Services like this are perceived as quality and satisfying services. These consumer expectations are reflected in good service, warm hospitality, courtesy, punctuality, and speed which are important values expected by consumers. Satisfied consumers will indirectly encourage word-of-mouth recommendations, and can even improve the company's image in the eyes of consumers. Therefore, service quality must be the main focus of company attention because it can create customer satisfaction. This study aims at the influence of service quality on customer satisfaction. Respondents of this study used 100 research samples on Gojek brothers, the tools used in this study were using the PLS (Partial Least Square) analysis method. The results of the analysis of this study are the effect of service quality on customer satisfaction]]>
<![CDATA[PREDICTION TEKNOLOGI INFORMASI BERPENGARUH PADA MODEL BISNIS KEUANGAN MASA COVID-19 ]]>
<![CDATA[Hertati, Lesi]]>;
<![CDATA[Safkaur, Otniel]]>;
<![CDATA[Syafarudin, Afriapollo]]>;
<![CDATA[Fery, Irlan]]>
<![CDATA[ I-Economics Vol 6 No 2 (2020): I-ECONOMIC: A Research Journal on Islamic Economics ]]>
Publisher : <![CDATA[Islamic Economics Program, Faculty of Islamic Economics and Business ]]>
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DOI: 10.19109/ieconomics.v6i2.6211
<![CDATA[Information technology is developing so rapidly virtually, where technology allows users to interact with an environment that is simulated online, a tool that has a number of accurate information that can be accessed online to receive information. Copid_19 information technology has a bad impact on the business activities of small and medium businesses so that the supply of goods becomes using, considering that performance targets other than profit are declining for the company because it does not obtain sales transactions, ultimately the flow of funds from customers is more hampered. The copid-19 outbreak caused it to reduce company financial statements and business practices and profitability according. Copid-19 information technology outbreaks cause customers to make the decision to stay at home with no outside activities, ultimately stopping business practices and other transactions for the company. Public media such as the Web, private social networks, wikis and blogs are important tools for companies to communicate, collaborate and share information about sales through the system and even evaluate directly how sales take place. The data analysis technique used in this study is the Structural Equation Modeling (SEM) technique, in micro and small medium enterprises in Indonesia that are related and 112 samples are collected in micro small and medium businesses spread across Indonesia. The results showed that the copid-19 outbreak information technology was quite influential on the company's financial statements and business practices. Companies must consider losses due to obsolescence of inventory and company income will decrease. This research was conducted at micro small and medium enterprises in Indonesia which were affected by Corona.]]>
<![CDATA[ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLE (CASE STUDY E-COMMERCE SHOPEE AT VILLA GALAXY HOUSING RT 002) ]]>
<![CDATA[Vierdwiyani, Deviana]]>;
<![CDATA[Afriapollo Syafarudin]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v1i6.390
<![CDATA[This study aims to determine the effect of service quality and brand image on purchasing decisions and customer satisfaction in Shopee. This study also examines the indirect effect of service quality and brand image on customer satisfaction with purchasing decisions as a mediating or intervening variable. The study was conducted at RT 002 Villa Galaxy. The sample in this study was Shopee customers with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was carried out through a questionnaire with a Likert scale of 1-5. The method and analysis tool is Partial Least Square (PLS) with Smart PLS Software 3. The results of the study show that service quality has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, service quality has a significant positive effect on customer satisfaction, brand image significant positive effect on customer satisfaction, purchasing decisions significantly positive effect on customer satisfaction, and purchasing decisions mediate the effect of service quality and brand image on customer satisfaction. Shopee can improve service quality and brand image so that purchasing decisions and customer satisfaction can be improved, through improved features and application services.]]>
<![CDATA[Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach) ]]>
<![CDATA[Syafarudin, Afriapollo]]>;
<![CDATA[Sihite, Mombang]]>;
<![CDATA[Arrahman, Tharriq]]>
<![CDATA[ Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jdm.v8i1.32983
<![CDATA[This research aims to find the influence of value innovation on competitive advantage and its strengthened impact on corporate sustainability. The population in this study is building management manager who worked at office buildings in Jakarta. Research samples are based on purposive sampling method with a total of 500 data. Logistics regression analysis with MRA test with the strengthening corporate sustainability. The result showed that value innovation significantly affected competitive advantage. In addition, the results of this study also show that corporate sustainability strengthens competitive advantage.]]>
