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All Journal I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis @is The Best [Accounting Information System & Information Technology Business Enterprise] Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Tax and Accounting Insight Management Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Formosa Journal of Applied Sciences (FJAS) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Science and Application
Afriapollo Syafarudin
Universitas Mercu Buana
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Kompetensi Strategi Sumber Daya Manusia Pada Pelaku Usaha Industri Kreatif Afriapollo Syafarudin; I Ketut R. Sudiarditha
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 2, No 2 (2018): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.297 KB) | DOI: 10.31294/jeco.v2i2.4459

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan kompetensi sumber daya manusia para pelaku usaha industri kreatif di Daerah Pengembangan Pariwisata Kabupaten Karangasem Bali. Metode penelitian menggunakan metode eksplanatori, sementara pengambilan sampel menggunakan simple random sampling. Data demografis menunjukkan bahwa sebagian besar responden penelitian berjenis kelamin laki-laki, rentang usia antara 46-50 tahun, tingkat pendidikan didominasi lulusan SLTA, dan masa kerja antara 10-15 tahun.  Hasil penelitian menunjukkan bahwa: (1) Skor tertinggi yang dimiliki pelaku usaha industri kreatif tercermin pada dimensi self-confidence. Hal ini berarti pelaku usaha kreatif memiliki rasa percaya diri yang tinggi dan memiliki perasaan positif terhadap diri sendiri, keyakinan akan kemampuan diri serta pengenalan terhadap potensi diri;  keyakinan akan dapat mengatasi berbagai persoalan dalam meraih mimpi sukses. (2) Communication merupakan masalah yang paling besar. Rendahnya latar belakang pendidikan belum mampu menangani persoalan komunikasi yang dibutuhkan. (3) Adaptability, developing others, dan influence and persuasion merupakan tiga dimensi yang memiliki persentasi yang sama dan cukup besar. Hal ini mengindikasikan pelaku usaha secara cepat dapat menyesuaikan diri di lingkungan yang baru dan memiliki kemampuan untuk melihat kesempatan yang dapat mengubah hambatan menjadi peluang. (4) Teamwork orientation dan leadership dua dimensi yang dikategorikan sama-sama rendah. Rendahnya kerjasama tim pelaku usaha industri kreatif berhubungan dengan rendahnya mempengaruhi orang lain. Temuan hasil penelitian ini bahwa analytical and conceptual thinking dan technical skills adalah dimensi kompetensi yang selalu ada dalam penjelasan ahli, mulai dari Spencer dan Spencer di tahun 1993 hingga Armstrong dan Taylor di tahun 2014; hal ini dapat diartikan kedua dimensi tersebut masih relevan hingga saat ini.
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI TERHADAP KEPUTUSAN Fajrini Erinawati; Afriapollo Syafarudin
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 1 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v1i1.10

Abstract

Kepuasan konsumen didalam menghapati persaingan yang semakin ketat, di mana banyak produsen yang terlibat dalam pemenuhan kebutuhan dan keinginan konsumen, menyebabkan setiap perusahaan harus menempatkan orientasi pada kepuasan konsumen sebagai tujuan utama. Hal ini tercermin dari semakin banyaknya perusahaan yang meyertakan komitmennya terhadap kepuasan konsumen dalam penyertaan. Kunci utama memenangkan persaingan adalah memberikan nilai dan kepuasan kepada konsumen melalui penyampaian produk dan jasa berkualitas dengan harga bersaing. Dunia pendidikan di Indonesia saat ini mengalami perkembangan yang sangat pesat, hal ini bisa dilihat dari banyaknya sekolah menengah kejuruan yang dibuka, persaingan dalam mendapatkan siswa terus terjadi, disatu sisi masyarakat semakin banyak pilihan namun disisi lain banyak sekolah menengah kejuruan yang mengenyampingkan kualitas, bagi sekolah menengah kejuruan yang merasa berkualitas dan berpengalaman memasang biaya yang cukup mahal namun kemudian persoalan kesulitan mendapat siswa menjadi masalah baru. Penelitian ini bertujuan menguji dan menganalisis Kualitas Pelayanan, Responden penenlitian ini menggunakan 100 sampel responden, alat yang digunakan dalam penelitian ini dengan menggunakan metode analisis PLS (Partial Least Square). Hasil analisis penelitian ini yaitu pengaruh  kualitas pelayanan, harga, promosi terhadap pengambilan keputusan diterima.
PENGARUH KEPERCAYAAN MEREK, CITRA MEREK TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK PERUSAHAAN PEMBIAYAAN DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING: (STUDI KASUS DI PERUMAHAN JATINEGARA INDAH KECAMATAN CAKUNG) Dita Puspitasari; Afriapollo Syafarudin
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 1 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v1i1.12

Abstract

Penelitian ini bertujuan untuk memberikan bukti empiris mengenai ada tidaknya pengaruh Kepercayaan Merek dan Citra Merek Terhadap Keputusan Menggunakan Produk Perusahaan Pembiayaan Dengan Persepsi Kualitas Sebagai Variabel Intervening (Studi Kasus di Perumahan Jatinegara Indah Kecamatan Cakung). Penelitian ini menggunakan metode analisis PLS (Partial Least Square). Penelitian ini menggunakan data primer berupa kuesioner dan dibagikan kepada 100 (seratus) orang responden yang merupakan debitur yang menggunakan produk perusahaan pembiayaan berupa pembiayaan multiguna di area Perumahan Jatinegara Indah Kecamatan Cakung. Berdasarkan hasil analisis diketahui bahwa semua variabel independen berpengaruh terhadap variabel dependen.  Dalam hal ini kepercayaan merek dan citra merek memiliki pengaruh yang signifikan terhadap keputusan menggunakan produk perusahaan pembiayaan.
Pengaruh kualitas pelayanan, bauran pemasaran, terhadap kepuasan nasabah bank era covid-19 Rumiyati Rumiyati; Afriapollo Syafarudin
Insight Management Journal Vol. 1 No. 2 (2021): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.729 KB)

Abstract

Building loyalty is no longer an option in the banking world. In recent years a trend has emerged, namely the tendency for customers to have more than one savings account at different banks. One of the ways to do this is by marketing service quality and marketing mix to customer satisfaction. The Bank's compliance with government policies to prevent the spread of COVID-19 is the Work From Home policy. Banking measures to optimize employee efforts to maintain the health of their closest people at home while providing maximum protection from the potential for contracting COVID-19 while interacting with the community while working or traveling to and from the office, namely adjustments to work systems. The role of marketing in banking is to build strong relationships in a sustainable manner by providing excellent service for the development of service quality such as Servqua, with Tangible, Responsiveness, Reliability, Assurance, and Emphaty characteristics. New service quality that can be applied in the banking world in particular. The most important thing is Banking Service Quality (BSQ.) Like conventional bank service products, the bank's low rating. Testing using the PLS (Partial Least Square) analysis method. The results showed that customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction affects the reliability, effectiveness and assurance of the service portfolio, price and access. Tangible must receive extra attention so that customer satisfaction can increase
Penerapan Human Capital serta dampaknya terhadap Kualitas Pelayanan Pada Sistem Informasi Manajemen Afriapollo Syafarudin; Lesi Hertati
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 5 No 1 (2020): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.804 KB) | DOI: 10.34010/aisthebest.v5i1.2801

Abstract

Abstract: Sistem Informasi Manajemen adalah suatu perencanaan untuk berbagai macam pekerjaan yang ada kaitannya dengan analisis manajemen yang dapat diselesaikan dengan cepat melalui pengendalian internal seperti pemanfaatan sumber daya, dokumen, teknologi, dan akuntansi manajemen sebagai salah satu strategi dalam bisni. Sistem Informasi Manajemen dapat berjalan baik jika didukung dengan teknologi yang sempurna, sumber daya manusia yang berkualitas dan organisasi yang terakomodir dengan baik. Sistem Informasi Manajemen sangat berguna untuk mendukung fungsi manajemen, operasional dan pengambilan suatu keputusan dalam dunia bisnis. Misalnya manajer harus langsung berhadapan dengan lingkungan bisnis yang semakin kompleks atau rumit. Salah Salah satu alasannya semakin ketatnya persaingan dan peraturan yang dikeluarkan oleh pemerintah maka lingkungan bisnis juga selalu dinamis sehingga para manajer harus membuat keputusan yang tepat dari informasi yang telah di didapatkannya untuk membuat keputusan bisnisnya. Fungsi sistem informasi manajemen adalah sebagai alat untuk penerapan dalam dunia bisnis.Penelitian ini dilakukan pada hotel berbintang di pulau Sumatera dan pulau Jawa. Realitas menyatakan banyak sistem informasi manajemen di berbagai lembaga pemerintah maupun swasta yang memiliki beragam masalah termasuk masalah perencanaan, pengendalian, dan plexibelity sehingga imformasi tidak akurat dan sulit di akses, dan tidak bisa beradaptasi dengan kompleksitas lingkungan. Tujuan penelitian ini adalah untuk mengetahui penerapan human capital, kualitas pelayanan pada sistem informasi manajemen. Metode ini adalah metode deskriptif dan Explonatori, alat analisisnya adalah pemodelan persamaan struktural (SEM, Lisrel). Hasil penelitian menunjukkan bahwa penerapan human capital, kualitas pelayanan pada sistem informasi manajemen berbengaruh. Key Word: Human Capital, Kualitas Pelayanan, Sistem Informasi Manajemen
The Effect of Sales Promotion on Purchasing Decisions Indri Suryani; Afriapollo Syafarudin
Ilomata International Journal of Tax and Accounting Vol. 2 No. 2 (2021): April 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.792 KB) | DOI: 10.52728/ijtc.v2i2.216

Abstract

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted. Keywords: Sales Promotion, Purchasing Decision
The Effect of Service Quality on Gojek Online Customer Satisfaction Muhammad Rizqi; Afriapollo Syafarudin
Ilomata International Journal of Tax and Accounting Vol. 2 No. 2 (2021): April 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.616 KB) | DOI: 10.52728/ijtc.v2i2.220

Abstract

Good service quality can be a competitive advantage for service companies. Quality of service is also the key to success. Whether or not the quality of service for goods or services depends on the ability of producers to consistently meet consumer expectations. Service quality is said to be satisfactory if the service felt is the same or exceeds the expected service quality. Services like this are perceived as quality and satisfying services. These consumer expectations are reflected in good service, warm hospitality, courtesy, punctuality, and speed which are important values ​​expected by consumers. Satisfied consumers will indirectly encourage word-of-mouth recommendations, and can even improve the company's image in the eyes of consumers. Therefore, service quality must be the main focus of company attention because it can create customer satisfaction. This study aims at the influence of service quality on customer satisfaction. Respondents of this study used 100 research samples on Gojek brothers, the tools used in this study were using the PLS (Partial Least Square) analysis method. The results of the analysis of this study are the effect of service quality on customer satisfaction
Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta Naifahrani Balqis Hutama; Afriapollo Syafaruddin
International Journal of Management Science and Application Vol. 2 No. 1 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i1.121

Abstract

Rocca Space as a sports community that has not been established for too long, Rocca Space wants its brand to be recognized by the wider community in Jakarta to all regions in Indonesia. The form of effort made is to test and analyze in terms of service quality, price perception, brand image, and customer satisfaction that can create positive word of mouth from individuals to other individuals. This study aims to determine, test, and analyze the relationship between word of mouth variables, with independent variables, service quality, price perception, brand image, and customer satisfaction as mediating variables, resulting in research implications. This study uses a descriptive research type method with a quantitative approach. The population of this study were Pound Fit Rocca Space Jakarta customers, with a minimum sample size of 145 respondents. The data processing carried out in this study was SmartPLS. The results of this study indicate that service quality, price perception, brand image, and customer satisfaction have a significant effect on word of mouth. Customer satisfaction does not affect the relationship between price perception and word of mouth. Price perception also has no significant effect on customer satisfaction. The contribution of this research can develop the repertoire of management science, especially in the field of marketing management. Namely related to discussing research on service quality, price perception, brand image, satisfaction, and word of mouth so that the theoretical studies in this study can be used by future researchers and can be developed again on other variables such as brand awareness, brand trust, and reputation.
Analysis Push-Pull Mooring Factors on Switching Intention Banking Customers Alfath Prasetya Agung Nugraha; Afriapollo Syafaruddin
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.124

Abstract

This study aims to determine the intention of conventional banking customers to switch to digital banking. The purpose of this study was to analyze the relationship between dependent switching intention, with independent variables of service quality, information seeking behavior, alternative attractiveness, and individualism level as moderation variables. This research uses the big theory approach of Push-Pull Mooring. Then this research methodology uses a quantitative approach through survey methods. Data processing using the Partial Least Square (PLS) method. The results of this study show that push variables (service quality, and information seeking behavior) have a significant influence on the switching intention, and pull variables (alternative attractiveness) have a significant influence on the switching intention, then mooring variables (individualism level) can moderate service quality variables, and alternative attractiveness, while information search behavior variables cannot be moderated, then moderation variables have an effect significant to the switching intention.
PREDICTION TEKNOLOGI INFORMASI BERPENGARUH PADA MODEL BISNIS KEUANGAN MASA COVID-19 Hertati, Lesi; Safkaur, Otniel; Syafarudin, Afriapollo; Fery, Irlan
I-Economics Vol 6 No 2 (2020): I-ECONOMIC: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v6i2.6211

Abstract

Information technology is developing so rapidly virtually, where technology allows users to interact with an environment that is simulated online, a tool that has a number of accurate information that can be accessed online to receive information. Copid_19 information technology has a bad impact on the business activities of small and medium businesses so that the supply of goods becomes using, considering that performance targets other than profit are declining for the company because it does not obtain sales transactions, ultimately the flow of funds from customers is more hampered. The copid-19 outbreak caused it to reduce company financial statements and business practices and profitability according. Copid-19 information technology outbreaks cause customers to make the decision to stay at home with no outside activities, ultimately stopping business practices and other transactions for the company. Public media such as the Web, private social networks, wikis and blogs are important tools for companies to communicate, collaborate and share information about sales through the system and even evaluate directly how sales take place. The data analysis technique used in this study is the Structural Equation Modeling (SEM) technique, in micro and small medium enterprises in Indonesia that are related and 112 samples are collected in micro small and medium businesses spread across Indonesia. The results showed that the copid-19 outbreak information technology was quite influential on the company's financial statements and business practices. Companies must consider losses due to obsolescence of inventory and company income will decrease. This research was conducted at micro small and medium enterprises in Indonesia which were affected by Corona.
Co-Authors Adi Nurmahdi Alfath Prasetya Agung Nugraha Arrahman, Tharriq Dita Puspitasari Fajrini Erinawati I Ketut R. Sudiarditha Indri Suryani Irlan Fery, Irlan Kartini, Fenny Kasmir Lesi Hertati Lesi Hertati, Lesi Muhammad Rizqi Naifahrani Balqis Hutama Otniel Safkaur Rumiyati Rumiyati Sani Sumirat Sihite, Mombang Vierdwiyani, Deviana