Utilization of Tiktok as a Social Media Platform for Tourism Promotion in Kepyar Village, Purwantoro District, Wonogiri Regency

Ramelan, Agus
Adriyanto, Feri
Warindi, Warindi
Saputro, Joko Slamet
Sulistyo, Meiyanto Eko
Faishol, Fahmi
Novitasari, Purwati Eka
Cahyaningrum, Sakira Elen

REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Vol 6, No 2 (2025): Reka Elkomika

Kepyar Village, located in Purwantoro District, Wonogiri Regency, possesses significant potential for the development of natural tourism due to its lush and pristine environment. However, despite its scenic beauty, the village remains relatively underpromoted, resulting in limited tourist visits, predominantly from nearby areas. This study explores the use of TikTok as a promotional tool to enhance the visibility of Kepyar Village as a tourist destination. By utilizing TikTok for destination branding, the village aims to attract a wider audience, thereby benefiting the local economy and community. The initiative is expected to raise broader public awareness about Kepyar Village’s tourism potential, contributing not only to its reputation as a tourist village but also providing an economic avenue for residents to improve their livelihoods.