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All Journal REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Faishol, Fahmi
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Utilization of Tiktok as a Social Media Platform for Tourism Promotion in Kepyar Village, Purwantoro District, Wonogiri Regency Ramelan, Agus; Adriyanto, Feri; Warindi, Warindi; Saputro, Joko Slamet; Sulistyo, Meiyanto Eko; Faishol, Fahmi; Novitasari, Purwati Eka; Cahyaningrum, Sakira Elen
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 2 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i2.146-153

Abstract

Kepyar Village, located in Purwantoro District, Wonogiri Regency, possesses significant potential for the development of natural tourism due to its lush and pristine environment. However, despite its scenic beauty, the village remains relatively underpromoted, resulting in limited tourist visits, predominantly from nearby areas. This study explores the use of TikTok as a promotional tool to enhance the visibility of Kepyar Village as a tourist destination. By utilizing TikTok for destination branding, the village aims to attract a wider audience, thereby benefiting the local economy and community. The initiative is expected to raise broader public awareness about Kepyar Village’s tourism potential, contributing not only to its reputation as a tourist village but also providing an economic avenue for residents to improve their livelihoods.
Co-Authors Adriyanto, Feri Cahyaningrum, Sakira Elen Joko Slamet Saputro Meiyanto Eko Sulistyo Novitasari, Purwati Eka Ramelan, Agus Warindi D