Jurnal Pengabdian Masyarakat Nian Tana
Vol. 3 No. 3 (2025): Juli: Jurnal Pengabdian Masyarakat Nian Tana

Pemberdayaan Pelaku UMKM dalam Meningkatkan Kapasitas Berwirausaha Secara Berkelanjutan Melalui Program Bestee di BTPN Syariah di Medan

Romindo Pasaribu (Unknown)
Juara Simanjuntak (Unknown)
Vinsensius Matondang (Unknown)
Bilson Pandiangan (Unknown)



Article Info

Publish Date
28 Jun 2025

Abstract

PT Bank BTPN Syariah is one of the banks with a mission to provide access, education, and guidance to MSMEs spread across Indonesia. PT Bank BTPN Syariah invites students from public and private universities to join the Bestee program. Currently, PT Bank BTPN Syariah has empowered 37,311 MSMEs in 682 sub-districts spread across Indonesia. The entrepreneurial mentoring conducted by students as facilitators is part of PT Bank BTPN Syariah's mission. In the Bestee program, students act as facilitators, providing mentoring activities to SME entrepreneurs to expand market access both online and offline. The mentoring and empowerment activities for SME operators were conducted at the homes of PT Bank BTPN Syariah customers in Medan, specifically in the sub-districts of Medan Johor, Medan Labuhan, and Medan Timur, from March to May 2025. The first stage involved customer assessment. The second stage involved delivering instructional materials during the second week of mentoring. The third phase involves reviewing and practicing the material taught in the previous meeting. The fourth and final phase is the closing session, where the facilitator assists customers in enhancing their knowledge to maximize business development, leverage marketing technology, and provide crucial information on business identity, promotion, business diversification, excellent service, licensing, financial record-keeping, and appropriate partner materials.

Copyrights © 2025






Journal Info

Abbrev

JPMNT

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions

Description

pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, teknik, pertanian, sosial humaniora, komputer dan ...