Ilmu Dakwah: Academic Journal for Homiletic Studies
Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies

Analysis of Digital Da'wah Ideology on Social Media: A Case Study of Preaching Actors on Youtube

Khotimah, Nurul (Unknown)
Supena, Ilyas (Unknown)
Amin, Nasihun (Unknown)
Putra, Pandika Adi (Unknown)
Setyawan, Ari (Unknown)



Article Info

Publish Date
23 Apr 2025

Abstract

This study analyzes the ideology of digital preaching on YouTube delivered by Ustaz Firanda Andirja, Ustaz Abdul Somad, Ustaz Adi Hidayat, and Emha Ainun Nadjib (Cak Nun). Using a Social Network Analysis (SNA) approach, the research explores the social dynamics emerging from interactions in the comment sections of their preaching videos. The findings identify four dominant ideologies: literalist Islamism, which creates schisms in contextual and ethical preaching elements (Ustaz Firanda Andirja); nationalist Islamism, which causes schisms in contextual and comparative elements (Ustaz Abdul Somad); modernist Islamism, which generates schisms in historical elements (Ustaz Adi Hidayat); and conservative Islamism, which triggers schisms in contextual and ethical elements (Emha Ainun Nadjib). This study demonstrates that digital preaching content not only reflects the ideologies of the preachers but also significantly influences public opinion on social media. The findings highlight the importance of understanding ideological dimensions in digital preaching to address social dynamics more effectively.

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Journal Info

Abbrev

idajhs

Publisher

Subject

Arts Humanities

Description

Ilmu Dakwah: Academic Journal for Homiletic Studies is a journal that publishes current original researches on da'wah phenomenon and da'wah studies related to social and cultural context in Indonesia in multi concepts, theories, perspectives, paradigms and methodologies. The focus study of Ilmu ...