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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Konvergensi : Jurnal Ilmiah Ilmu Komunikasi al-Balagh : Jurnal Dakwah dan Komunikasi
Putra, Pandika Adi
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Digital Da'wah Ideology on Social Media: A Case Study of Preaching Actors on Youtube Khotimah, Nurul; Supena, Ilyas; Amin, Nasihun; Putra, Pandika Adi; Setyawan, Ari
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v18i2.33698

Abstract

This study analyzes the ideology of digital preaching on YouTube delivered by Ustaz Firanda Andirja, Ustaz Abdul Somad, Ustaz Adi Hidayat, and Emha Ainun Nadjib (Cak Nun). Using a Social Network Analysis (SNA) approach, the research explores the social dynamics emerging from interactions in the comment sections of their preaching videos. The findings identify four dominant ideologies: literalist Islamism, which creates schisms in contextual and ethical preaching elements (Ustaz Firanda Andirja); nationalist Islamism, which causes schisms in contextual and comparative elements (Ustaz Abdul Somad); modernist Islamism, which generates schisms in historical elements (Ustaz Adi Hidayat); and conservative Islamism, which triggers schisms in contextual and ethical elements (Emha Ainun Nadjib). This study demonstrates that digital preaching content not only reflects the ideologies of the preachers but also significantly influences public opinion on social media. The findings highlight the importance of understanding ideological dimensions in digital preaching to address social dynamics more effectively.
THE DETERRITORIALIZATION CULTURE OF ISLAMIC BOARDING SCHOOLS: A NETNOGRAPHY STUDY OF LIVE STREAMING USERS OF KULIAH IHYA' TEMATIK AND NGARIKSA ON FACEBOOK Khotimah, Nurul; Abdul Basit; Tamam, Mukhammad Khoiru; Putra, Pandika Adi
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024): June 2024
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v9i1.7675

Abstract

The teaching tradition of Islamic boarding schools has encountered deterritorialization. Islamic boarding schools that used to be distinguished by traditionality have transformed the management, financial, and learning traditions following digital developments. This article aims to examine the substantial shift in Islamic boarding school intellectual traditions from traditional to digital, which will then be called 'online recitation’, through live Facebook streaming content of Kuliah Ihya' Tematik (Ihya' Thematic Lectures) and Ngariksa (Questioning). The data were collected through documentation, surveys, and in-depth interviews involving kyai, production teams, and online santri (student) of two Facebook accounts: Ulil Abshar Abdalla (Ihya' Thematic Lectures) and Oman Fathurahman (Ngariksa). Data was analyzed using netnography through investigation, interaction, immersion, integration, and incarnation stages. The results showed values, rituals, heroes, and symbols in the deterritorialization culture of Islamic boarding schools. Followers of the online recitation get a social experience (becoming more sensitive to social issues) and a ritual experience (calmness in living life) after participating in the Ngaji online through live streaming or recorded playback. Research contributes to the development of Islamic communication science, where Islamic boarding schools, as the oldest Islamic educational institutions in Indonesia, can communicate with the broader community about learning activities in Islamic boarding schools through social media, which is of great interest to the public.
PERFORMATIF GENDER DAN ALGORITMA: NETNOGRAFI BEAUTY INFLUENCER PRIA INDONESIA DI INSTAGRAM Putra, Pandika Adi; Puspitasari, Dwi Rina; Farisi, Rizki
Konvergensi Vol 6 No 2 (2025): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/07t26379

Abstract

The rise of visual-based social media platforms like Instagram has transformed gender representation in the beauty industry, allowing men to emerge as cultural actors who express non-conventional identities. This study aims to analyze how male beauty influencers in Indonesia construct and perform gender in algorithm-driven digital spaces. Using a netnographic approach, the study focuses on the Instagram account @azkhategar, observing visual content, caption narratives, distribution strategies, and audience interaction from March to July 2025. Theoretical frameworks include gender performativity (Butler), hegemonic masculinity (Connell), algorithmic visibility (Cotter), and micro-celebrity (Abidin). Findings reveal that Azka’s gender representation is fluid, performative, and constructed through consistent visual aesthetics aligned with algorithmic logic. Reflective and inclusive narratives in captions function as strategic communication to challenge dominant masculine norms while enhancing audience engagement. Public responses show ambivalence, ranging from affirmative support to conservative resistance, indicating that digital spaces remain contested arenas of gender discourse. Furthermore, Azka’s visibility is highly influenced by Instagram’s algorithm, which privileges engagement and mainstream aesthetics. Thus, gender performance on social media is not merely personal expression but also a commodified act shaped by attention economy dynamics. The study concludes that gender representation in digital media results from the negotiation between subjective identity, social norms, and platform design. It underscores the role of social media as a critical cultural space for articulating and transforming inclusive social identities in the age of algorithms.
Co-Authors Abdul Basit Farisi, Rizki Ilyas Supena Nasihun Amin nurul khotimah Puspitasari, Dwi Rina Setyawan, Ari Tamam, Mukhammad Khoiru