Journal of Artificial Intelligence and Digital Business
Vol. 4 No. 2 (2025): Mei - Juli

Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era

Maulida, Vida Wahda (Unknown)
Mariana, Soneta Dina (Unknown)
Akbar, Muhammad Fadil (Unknown)
Suri, Brigita Sheren Jessica (Unknown)
Redjeki, Finny (Unknown)

Article Info

Publish Date
15 Jun 2025

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.

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Journal Info
Journal of Artificial Intelligence and Digital Business
Website

Abbrev

RIGGS

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Description

Journal of Artificial Intelligence and Digital Business (RIGGS) is published by the Department of Digital Business, Universitas Pahlawan Tuanku Tambusai in helping academics, researchers, and practitioners to disseminate their research results. RIGGS is a blind peer-reviewed journal dedicated to ...