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p-Index From 2020 - 2025
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All Journal Journal of Artificial Intelligence and Digital Business
Suri, Brigita Sheren Jessica
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era Maulida, Vida Wahda; Mariana, Soneta Dina; Akbar, Muhammad Fadil; Suri, Brigita Sheren Jessica; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.995

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.
Co-Authors Akbar, Muhammad Fadil Mariana, Soneta Dina Maulida, Vida Wahda Redjeki, Finny