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All Journal Jurnal Medika: Karya Ilmiah Kesehatan Journal of Artificial Intelligence and Digital Business
Suri, Brigita Sheren Jessica
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Nursing

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Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era Maulida, Vida Wahda; Mariana, Soneta Dina; Akbar, Muhammad Fadil; Suri, Brigita Sheren Jessica; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.995

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.
PENGETAHUAN DAN SIKAP BERHUBUNGAN DENGAN PERILAKU PEMERIKSAAN PAPSMEAR PADA GURU DI SELURUH SD MUHAMMADIYAH SAMARINDA KOTA SAMARINDA Suri, Brigita Sheren Jessica; Ngo, Novia Fransiska; Nurul Hasanah
Jurnal Medika : Karya Ilmiah Kesehatan Vol 11 No 1 (2026): Jurnal Medika Karya Ilmiah Kesehatan
Publisher : ITKES Wiyata Husada Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35728/jmkik.v11i1.1403

Abstract

Cervical cancer is the most common gynecological cancer in women worldwide. Most cases of cervical cancer are caused by the human papillomavirus (HPV). Cervical cancer begins in the cells lining the cervix, which is the lower part of the uterus that connects the uterine body to the vagina. There are methods for early detection of cervical cancer, including Pap smear examination. The aim of this research is to determine the relationship between knowledge and attitudes toward Pap smear examination and the behavior of undergoing Pap smear examination among teachers in all Muhammadiyah Elementary Schools in Samarinda City. The research design used in this study is observational analytic with a cross-sectional approach using a questionnaire as a research measurement tool. The sampling technique used is purposive sampling. The number of respondents in this study was 109 respondents. From the results of bivariate analysis using the chi-square test, a relationship was found between Pap smear knowledge and Pap smear behavior (p = 0.032) and Pap smear attitude and Pap smear behavior (p = 0.033). The conclusion of this study is that there is a relationship between knowledge and attitude with Pap smear behavior among teachers in all Muhammadiyah Elementary Schools in Samarinda City.
Co-Authors Akbar, Muhammad Fadil Mariana, Soneta Dina Maulida, Vida Wahda Novia Fransiska Ngo Nurul Hasanah Redjeki, Finny