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p-Index From 2021 - 2026
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All Journal Journal of Artificial Intelligence and Digital Business
Maulida, Vida Wahda
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era Maulida, Vida Wahda; Mariana, Soneta Dina; Akbar, Muhammad Fadil; Suri, Brigita Sheren Jessica; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.995

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.
Ethical Commerce in the 21st Century: An Analytical Study of Islamic Business Ethics in Global and Digital Markets Sihombing, Veronika Dinar Romauli; Sikki, Nurhaeni; Avrilya, Reghita; Maulida, Vida Wahda; Suri, Brigita Sheren Jesicca; Muhtar, Muhammad Hasan Zas
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2243

Abstract

This research explores the contemporary relevance of Islamic Business Ethics in addressing ethical challenges within globalized and digital markets in the 21st century. As business environments evolve through rapid technological advancement, including digital transformation, e-commerce, and artificial intelligence, Islamic ethical frameworks such as adl (justice), amanah (trustworthiness), ihsan (excellence), and shafafiyah (transparency) remain vital to ensure fairness, sustainability, and moral integrity in transactions. This paper adopts a qualitative descriptive-analytical approach, integrating literature review and case study analysis to identify the interconnection between traditional Sharia principles and modern business ethics standards such as Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles. Findings indicate that Islamic ethics not only serve as moral guidance but also function as a competitive advantage in building consumer trust and ensuring sustainable growth in global commerce. The study emphasizes the potential synergy between Islamic moral codes and technological innovation, promoting ethical digital entrepreneurship, halal certification transparency, and fairness in financial transactions. By highlighting real-world applications in Islamic finance, halal industries, and digital trade ecosystems, this paper concludes that adherence to Islamic business ethics enhances global business resilience while aligning with universal ethical standards for responsible and sustainable commerce
Co-Authors Akbar, Muhammad Fadil Avrilya, Reghita Mariana, Soneta Dina Muhtar, Muhammad Hasan Zas Redjeki, Finny Sihombing, Veronika Dinar Romauli Sikki, Nurhaeni Suri, Brigita Sheren Jesicca Suri, Brigita Sheren Jessica