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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Dava Indira Dandy
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Economics, Econometrics & Finance

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Analisis Aspek Eksternal dan Internal Manajemen Strategis UMKM Dalam Menghadapi Persaingan Bisnis: Studi Kasus Pada UMKM Bebi Bonsai Riezka Putri Imanda; Hasna Najwa Sabrina; Muhammad Zaidan Ilham; Wildan Fathil Padil; Dava Indira Dandy; Siti Mardiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/26hdhr20

Abstract

UMKM Bebi Bonsai merupakan usaha tanaman hias bonsai yang sedang berkembang di Kota Bandung. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang memengaruhi keberlangsungan bisnis, serta merumuskan strategi yang dapat diterapkan untuk pengembangan usaha. Metode analisis yang digunakan meliputi PESTLE, Porter’s Five Forces, Competitor Mapping, EFAS, VRIO, Value Chain, BMC, SWOT, dan Matriks IE. Hasil penelitian menunjukkan bahwa kekuatan utama Bebi Bonsai terletak pada keunikan produk dan keahlian SDM, sementara tantangan utama berada pada aspek legalitas dan pengiriman produk. Strategi GROW AND BUILD diidentifikasi sebagai strategi utama untuk meningkatkan daya saing.
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
Co-Authors Bilal Arfiansyah Fadlillah Ramadhan Hasna Najwa Sabrina Muhammad Zaidan Ilham Noval Wijaya Raden Mohamad Herdian Bhakti Riezka Putri Imanda Siti Mardiana Wildan Fathil Padil