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All Journal PENG: Jurnal Ekonomi dan Manajemen
Fadlillah Ramadhan
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Economics, Econometrics & Finance

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Analisis Faktor Eksternal dan Internal Sebagai Dasar Strategi Pengembangan UMKM Kebab Sultan Panyileukan Nur Fauziah Putri; M Raihan Ramadhani; Annisa Pratiwi Sundari; Satria Adi Putra; Fadlillah Ramadhan; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xh01y125

Abstract

This study aims to analyze internal and external factors that affect the sustainability of the Kebab Sultan MSME business in Panyileukan, and to develop appropriate development strategies based on these conditions. The research method used is descriptive qualitative with data collection techniques through semi-structured interviews with MSME owners and employees. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to identify the strengths, weaknesses, opportunities, and threats faced by the Kebab Sultan MSME. The results of the study show that MSMEs have several strengths such as distinctive product tastes and strategic locations, but also face weaknesses in terms of marketing management. From the external side, the opportunities are wide open with the increasing public interest in fast food, but there are threats from similar business competition around the Panyileukan area. Based on the results of the SWOT analysis, development strategies that can be applied include increasing digital promotion, increasing brand awareness, and more efficient operational management. This research is expected to be the basis for strategic considerations for MSME actors in developing their businesses sustainably.  
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
Co-Authors Annisa Pratiwi Sundari Bilal Arfiansyah Dava Indira Dandy M Raihan Ramadhani Noval Wijaya Nur Fauziah Putri Raden Mohamad Herdian Bhakti Satria Adi Putra Siti Mardiana Wildan Fathil Padil