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All Journal Journal of Community Service Jurnal Manajemen Bisnis Digital Terkini
Noval Wijaya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan Dzilla Khoerunnisa; Rosiana Dewi; Layalia Auliaur Rahman; Ahmad Zhofaro Jawharul Fadl; Noval Wijaya; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.645

Abstract

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.
PENANGANAN SAMPAH ORGANIK BERBASIS BIOPORI MELALUI PROGRAM KKN UNIVERSITAS MUHAMMADIYAH BANDUNG DI DESA CIMUJA DUSUN PASANGGRAHAN Azmi Asyfia; Muhammad Salman; Fatimah Azzahra; Hanifa Nida An Khafya; Intan Reynanti; M Yunus; Abdillah Hi Husain; Nisrina Muthia Yumna Fakhrudin; Noval Wijaya; Salma Nuraini Ginanjar; Nelis Hernahadini
Journal of Community Service Vol 7 No 2 (2025): JCS, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v7i2.359

Abstract

Sampah menjadi permasalahan serius masyarakat, dan sampah yang dihasilkan didominasi oleh sampah organik. Di Desa Cimuja Dusun Pasanggrahan, sebagian warga masih membuang sampah ke sungai atau membakarnya di lahan terbuka sehingga menimbulkan pencemaran. Melalui program Kuliah Kerja Nyata (KKN) Universitas Muhammadiyah Bandung, kegiatan ini bertujuan meningkatkan kesadaran masyarakat serta mengimplementasikan teknologi Lubang Resapan Biopori (LRB) sebagai solusi pengelolaan sampah organik. Metode yang digunakan meliputi sosialisasi, diskusi partisipatif, pemutaran media edukatif, serta praktik langsung pembuatan LRB. Hasil kegiatan menunjukkan adanya peningkatan pemahaman warga mengenai dampak sampah organik dan manfaat biopori. Sebagai percontohan, dua lubang resapan berhasil dibuat dengan partisipasi aktif masyarakat. Program ini tidak hanya mengurangi timbulan sampah organik, tetapi juga menghasilkan kompos yang bermanfaat. Dengan demikian, penerapan LRB melalui KKN dapat menjadi model pemberdayaan masyarakat yang ramah lingkungan dan berkelanjutan.
Co-Authors Abdillah Hi Husain Ahmad Zhofaro Jawharul Fadl Azmi Asyfia Dzilla Khoerunnisa Fatimah Azzahra Hanifa Nida An Khafya Intan Reynanti Layalia Auliaur Rahman M Yunus Muhammad Salman Nelis Hernahadini Nisrina Muthia Yumna Fakhrudin Rosiana Dewi Salma Nuraini Ginanjar Siti Mardiana