<![CDATA[Student discipline in elementary schools is a key foundation of character development, yet its implementation often faces challenges such as limited parental involvement and suboptimal student affairs programs. Quality management offers a strategic approach to improve the effectiveness of discipline development. This study is based on Total Quality Management theory (Deming, 1986) using the PDCA cycle, supported by character theory (Lickona) and behaviorist theory (Skinner). The study aims to analyze the quality management of student affairs programs in improving discipline at SDN 216 Sondariah and SD Plus Baiturrahman in Bandung. A qualitative approach with a comparative case study design was used. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman model. Findings show that both schools applied PDCA-based quality management with different approaches. SDN 216 focused on formal discipline, while SD Plus integrated religious values. Supporting factors included school leadership and teacher involvement, while main challenges involved limited human resources, infrastructure, and parental participation. Solutions included teacher training, the “Discipline Ambassador” program, and flexible parent outreach. In conclusion, context-based quality management effectively improves student discipline. Strengthening school–parent collaboration and continuous monitoring is essential to sustain implementation quality.]]>
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