Jurnal Ilmiah Universitas Batanghari Jambi
Vol 25, No 2 (2025): Juli

Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix Pada UMKM Mokey

Sandra, Winnie (Unknown)
Suherman, Suherman (Unknown)
Kusumanto, Ismu (Unknown)
Nofirza, Nofirza (Unknown)
Harpito, Harpito (Unknown)

Article Info

Publish Date
28 Jul 2025

Abstract

The purpose of this study is to identify the analysis of the internal and external conditions of Mokey MSMEs and to design the best alternative strategy proposals to increase sales and maintain the business being run using the SWOT matrix (Strength, Weakness, Threat, Opportunity) and the QSPM method (Quantitative Strategic Planning Matrix). The results of the study showed that there are 7 (seven) strategies that Mokey MSMEs can use to increase sales and maintain the business.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...