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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Sandra, Winnie
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix Pada UMKM Mokey Sandra, Winnie; Suherman, Suherman; Kusumanto, Ismu; Nofirza, Nofirza; Harpito, Harpito
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.5886

Abstract

The purpose of this study is to identify the analysis of the internal and external conditions of Mokey MSMEs and to design the best alternative strategy proposals to increase sales and maintain the business being run using the SWOT matrix (Strength, Weakness, Threat, Opportunity) and the QSPM method (Quantitative Strategic Planning Matrix). The results of the study showed that there are 7 (seven) strategies that Mokey MSMEs can use to increase sales and maintain the business.
Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix pada UMKM Mokey Sandra, Winnie; Suherman, Suherman; Kusumanto, Ismu; Nofirza, Nofirza; Harpito, Harpito
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5836

Abstract

The aim of this research is to identify an analysis of the internal and external conditions of Mokey MSMEs and to design the best alternative strategy proposal in order to increase sales and maintain the business being run using the SWOT (Strength, Weakness, Threat, Opportunity) matrix and the QSPM (Quantitative Strategic Planning Matrix) method. The research results showed that the position of MSME Mokey was categorized as high in utilizing internal and external conditions with a total of IFE 3.9 and EFE 3.8 and the results of analysis using the QSPM method showed that there were 7 strategies that MSME Mokey could use to increase sales and maintain the business.
Co-Authors Harpito, Harpito Ismu Kusumanto Nofirza Nofirza Suherman, Suherman