<![CDATA[Employee performance assessment is an important element in supporting the achievement of a company's strategic goals. This study aims to analyze employee performance measurement using the Balanced Scorecard (BSC) method as a basis for determining Key Performance Indicators (KPIs) at PT. Z. The BSC approach involves four main perspectives: financial, customer, internal business processes, and learning and growth. The research method used is quantitative descriptive with a survey technique using a questionnaire for 40 employees and 30 respondents for customers. The results show that BSC-based performance measurement provides a comprehensive picture that can help management in setting more focused, measurable, and strategic KPIs. The implication of this study is the need for companies to integrate the BSC into their performance management systems to improve overall organizational effectiveness.]]>
Copyrights © 2025
