Journal of Innovation Research and Knowledge
Vol. 5 No. 5 (2025): Oktober 2025

STUDI MINAT PEMBELI ONLINE SHOP DENGAN KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN SEBAGAI PREDIKTOR DI DESA BERGAS KIDUL KECAMATAN BERGAS KABUPATEN SEMARANG

Erna Nur Wahidah (Unknown)
Aletta Dewi Maria Th (Unknown)
Tri Maryani (Unknown)
Idah Kusuma Dewi (Unknown)

Article Info

Publish Date
01 Oct 2025

Abstract

This study was conducted in Bergas Kidul Village, Bergas District, Semarang Regency. The aim of this study is to find out how service quality and customer satisfaction impact buyers' interest in online shops in Bergas Kidul Village partially and how buyer satisfaction and service quality impact online buyers' interest in Bergas Kidul Village together. To calculate and produce 95 people living in Bergas Kidul Village, Bergas District, Semarang Regency as samples, the Slovin formula was used. The research results show that customer satisfaction and service quality have an impact on buyer interest in online shops in Bergas Kidul Village partially, and both have an impact on buyer interest in online shops in Bergas Kidul Village together

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Journal Info
Journal of Innovation Research and Knowledge
Website

Abbrev

JIRK

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...