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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation Research and Knowledge Jurnal Penelitian Pendidikan Indonesia
Aletta Dewi Maria TH
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan PT. Kembang Griya Cahaya di Bogor Asihita Prasasti Bakti; Aletta Dewi Maria TH
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 4 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i4.2165

Abstract

Penelitian ini bertujuan untuk memberikan klarifikasi metodologi yang lebih mendetail dan menyempurnakan informasi tentang sampel. Metodologi penelitian ini mencakup pengukuran variabel-variabel menggunakan skala Likert dengan rentang nilai tertentu untuk menilai kualitas layanan dan fasilitas. Selain itu, analisis regresi linier berganda digunakan untuk mengidentifikasi hubungan antara variabel independen seperti kualitas layanan dan fasilitas dengan variabel dependen yaitu kepuasan pelanggan. Dalam hal penyempurnaan informasi tentang sampel, penelitian ini melibatkan 96 responden yang dipilih secara purposive dari pelanggan PT. Kembang Griya Cahaya di Bogor, Indonesia. Karakteristik responden mencakup berbagai kelompok usia, latar belakang pendidikan, dan tingkat pengalaman menggunakan properti dari PT. Kembang Griya Cahaya. Pemilihan sampel dilakukan dengan hati-hati untuk memastikan representasi yang memadai dari populasi pelanggan yang lebih luas, sehingga temuan dari penelitian ini dapat lebih diterapkan secara umum dalam industri properti di Indonesia. Dengan adanya klarifikasi metodologi yang lebih mendetail dan informasi yang disempurnakan tentang sampel, pembaca dapat memahami proses penelitian ini dengan lebih baik, termasuk cara pengukuran variabel, analisis yang digunakan, dan konteks dari temuan yang dihasilkan. Hal ini juga meningkatkan generalisabilitas temuan dan kepercayaan terhadap hasil penelitian ini tentang industri properti di Indonesia.
Implementation of sharia in the management of the Ibrahim Sharia Hotel and the Prayer Sharia Hotel in Semarang Bambang Guritno; Aletta Dewi Maria TH; Sri Yulianto Fajar Pradapa; Sapto Supriyanto; H. Diovany Tirtana
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233102

Abstract

In halal tourism there is an element of hospitality. How can hospitality in Central Java grow according to sharia, of course in hotels there must be facilities for places of worship. By realizing this, tourists who are looking for halal tourism in Central Java can feel comfortable traveling. The purpose of research on the application of sharia, the differences and similarities in the application of sharia in management. As for the purpose of knowing sharia in management, the differences and similarities in its application. This research uses a qualitative approach. Researchers observed the research location as a whole according to the problem and also interviewed the hotel. The population in this study is the management, all employees and visitors. The method used in this study is an analysis based on general data and then specific conclusions are drawn (deductive method) and the method used to compare the data drawn into new conclusions (comparative method). If the population is <100 people it is better to take all of them, if the population is >100 people then the sample taken is between 10-15% or 20-25%. Therefore, the samples in this study were owners, employees and visitors between 10-15 people as informants. Based on the research results, it can be concluded that the hotel is a type of accommodation that uses part or all of the building area to provide lodging, eating, drinking, and other services for the public that are managed commercially.
Optimalisasi Pengambilan Keputusan Pemasaran melalui Analisis Data Analytics di Patra Cirebon Hotel & Convention I Gusti Made Juniarta; Aletta Dewi Maria Th
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2414

Abstract

This article aims to analyze the role of data analytics in optimizing marketing strategies at Patra Cirebon Hotel & Convention, particularly in enhancing service personalization and the effectiveness of marketing campaigns. Using the theoretical approach of digital marketing management and customer-based data analysis, this study collected data through interviews with the marketing manager and secondary data analysis of the hotels performance reports, which were then qualitatively analyzed. The study results indicate that data analytics contributes significantly to increasing sales conversion and customer loyalty through more targeted personalization strategies. However, this research also reveals several challenges, such as limited human resources and the complexity of integrating data from various sources. Nevertheless, these findings are relevant for marketing practices in the hospitality sector, offering hotel managers guidance on leveraging data analytics to drive business growth. This research is expected to serve as a reference for marketing practitioners in the hospitality industry, particularly in designing data-driven strategies that are more efficient and customer-focused, as well as adding value to the development of customer-oriented marketing practices.
STUDI MINAT PEMBELI ONLINE SHOP DENGAN KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN SEBAGAI PREDIKTOR DI DESA BERGAS KIDUL KECAMATAN BERGAS KABUPATEN SEMARANG Erna Nur Wahidah; Aletta Dewi Maria Th; Tri Maryani; Idah Kusuma Dewi
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11409

Abstract

This study was conducted in Bergas Kidul Village, Bergas District, Semarang Regency. The aim of this study is to find out how service quality and customer satisfaction impact buyers' interest in online shops in Bergas Kidul Village partially and how buyer satisfaction and service quality impact online buyers' interest in Bergas Kidul Village together. To calculate and produce 95 people living in Bergas Kidul Village, Bergas District, Semarang Regency as samples, the Slovin formula was used. The research results show that customer satisfaction and service quality have an impact on buyer interest in online shops in Bergas Kidul Village partially, and both have an impact on buyer interest in online shops in Bergas Kidul Village together
Pengelolaan Keuangan Usaha Mikro dalam Menjaga Keberlanjutan Usaha: Studi Kasus Toko Serba Tiga Lima di Ambarawa Desmeni Zalukhu; Aletta Dewi Maria Th
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.3009

Abstract

This article aims to describe and analyze micro-enterprise financial management in maintaining the business sustainability of Toko Serba Tiga Lima in Ambarawa, Semarang Regency. The problem focuses on financial management practices, including financial planning, record keeping, financial control, and financial evaluation, as well as their role in supporting business sustainability amid limited capital and increasing competition. To address this issue, the study employs theoretical perspectives on micro-enterprise financial management and business sustainability. Data were collected through interviews, observations, and documentation and were analyzed qualitatively. The results indicate that financial management practices remain simple, unstructured, and unsupported by consistent financial records and a clear separation between business and personal finances. Nevertheless, simple cash flow management and routine expenditure control play an important role in maintaining operational sustainability. This study concludes that strengthening more systematic financial management is essential for micro-enterprises not only to survive but also to enhance their potential for sustainable growth, while providing practical contributions to the development of micro-enterprise financial management at the local level.
Eksplorasi Perbedaan Kualitas Pelayanan antara Hotel Chain dan Hotel Lokal Independen di Kabupaten Magelang Dwipayana Koesprayogo; Aletta Dewi Maria Th
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2978

Abstract

This study aims to explore the differences in service quality between chain hotels and independent local hotels in Magelang Regency, a tourism destination with unique characteristics due to its diverse visitors and strong local culture. The research employs a descriptive–comparative qualitative approach with four key informants selected through purposive sampling, consisting of operational managers/General Managers and front office supervisors from each hotel type. Data were collected through in-depth interviews, non-participatory observations, and document analysis, and were then analyzed using the interactive analysis model of Miles, Huberman, and Saldaña. The findings indicate that chain hotels excel in standardized service structures, consistent implementation of Standard Operating Procedures (SOP), evenly distributed staff professionalism, and integrated technological support such as PMS and CRM systems. In contrast, independent hotels demonstrate strengths in service flexibility, emotional closeness with guests, the incorporation of local wisdom, and higher levels of personalized service, although they face challenges in maintaining consistency. The differences in service quality are influenced not only by hotel type but also by organizational factors, work culture, staff competence, technology, and guest characteristics. This study concludes that both hotel types offer complementary service approaches; optimal service quality is achieved when strong operational standards are combined with personalized touches that adapt to guest needs. These findings provide theoretical contributions to the study of hospitality service quality and practical recommendations for hotel management to enhance service competitiveness in tourism destinations.
Co-Authors Asihita Prasasti Bakti Bambang Guritno Desmeni Zalukhu Diovany Tirtana Dwipayana Koesprayogo Erna Nur Wahidah I Gusti Made Juniarta Idah Kusuma Dewi Sapto Supriyanto Sri Yulianto Fajar Pradapa Tri Maryani