Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Penelitian Pendidikan Indonesia
Aletta Dewi Maria TH
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Health Professions Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan PT. Kembang Griya Cahaya di Bogor Asihita Prasasti Bakti; Aletta Dewi Maria TH
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 4 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i4.2165

Abstract

Penelitian ini bertujuan untuk memberikan klarifikasi metodologi yang lebih mendetail dan menyempurnakan informasi tentang sampel. Metodologi penelitian ini mencakup pengukuran variabel-variabel menggunakan skala Likert dengan rentang nilai tertentu untuk menilai kualitas layanan dan fasilitas. Selain itu, analisis regresi linier berganda digunakan untuk mengidentifikasi hubungan antara variabel independen seperti kualitas layanan dan fasilitas dengan variabel dependen yaitu kepuasan pelanggan. Dalam hal penyempurnaan informasi tentang sampel, penelitian ini melibatkan 96 responden yang dipilih secara purposive dari pelanggan PT. Kembang Griya Cahaya di Bogor, Indonesia. Karakteristik responden mencakup berbagai kelompok usia, latar belakang pendidikan, dan tingkat pengalaman menggunakan properti dari PT. Kembang Griya Cahaya. Pemilihan sampel dilakukan dengan hati-hati untuk memastikan representasi yang memadai dari populasi pelanggan yang lebih luas, sehingga temuan dari penelitian ini dapat lebih diterapkan secara umum dalam industri properti di Indonesia. Dengan adanya klarifikasi metodologi yang lebih mendetail dan informasi yang disempurnakan tentang sampel, pembaca dapat memahami proses penelitian ini dengan lebih baik, termasuk cara pengukuran variabel, analisis yang digunakan, dan konteks dari temuan yang dihasilkan. Hal ini juga meningkatkan generalisabilitas temuan dan kepercayaan terhadap hasil penelitian ini tentang industri properti di Indonesia.
Implementation of sharia in the management of the Ibrahim Sharia Hotel and the Prayer Sharia Hotel in Semarang Bambang Guritno; Aletta Dewi Maria TH; Sri Yulianto Fajar Pradapa; Sapto Supriyanto; H. Diovany Tirtana
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233102

Abstract

In halal tourism there is an element of hospitality. How can hospitality in Central Java grow according to sharia, of course in hotels there must be facilities for places of worship. By realizing this, tourists who are looking for halal tourism in Central Java can feel comfortable traveling. The purpose of research on the application of sharia, the differences and similarities in the application of sharia in management. As for the purpose of knowing sharia in management, the differences and similarities in its application. This research uses a qualitative approach. Researchers observed the research location as a whole according to the problem and also interviewed the hotel. The population in this study is the management, all employees and visitors. The method used in this study is an analysis based on general data and then specific conclusions are drawn (deductive method) and the method used to compare the data drawn into new conclusions (comparative method). If the population is <100 people it is better to take all of them, if the population is >100 people then the sample taken is between 10-15% or 20-25%. Therefore, the samples in this study were owners, employees and visitors between 10-15 people as informants. Based on the research results, it can be concluded that the hotel is a type of accommodation that uses part or all of the building area to provide lodging, eating, drinking, and other services for the public that are managed commercially.
Optimalisasi Pengambilan Keputusan Pemasaran melalui Analisis Data Analytics di Patra Cirebon Hotel & Convention I Gusti Made Juniarta; Aletta Dewi Maria Th
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2414

Abstract

This article aims to analyze the role of data analytics in optimizing marketing strategies at Patra Cirebon Hotel & Convention, particularly in enhancing service personalization and the effectiveness of marketing campaigns. Using the theoretical approach of digital marketing management and customer-based data analysis, this study collected data through interviews with the marketing manager and secondary data analysis of the hotels performance reports, which were then qualitatively analyzed. The study results indicate that data analytics contributes significantly to increasing sales conversion and customer loyalty through more targeted personalization strategies. However, this research also reveals several challenges, such as limited human resources and the complexity of integrating data from various sources. Nevertheless, these findings are relevant for marketing practices in the hospitality sector, offering hotel managers guidance on leveraging data analytics to drive business growth. This research is expected to serve as a reference for marketing practitioners in the hospitality industry, particularly in designing data-driven strategies that are more efficient and customer-focused, as well as adding value to the development of customer-oriented marketing practices.
Co-Authors Asihita Prasasti Bakti Bambang Guritno Diovany Tirtana I Gusti Made Juniarta Sapto Supriyanto Sri Yulianto Fajar Pradapa