<![CDATA[The advancement of information technology has transformed language learning strategies, particularly in Arabic language education. This study explores the effectiveness of a WhatsApp-based communicative approach in developing Arabic speaking skills among students of the Arabic Language Education Department. Employing a qualitative case study design, the research involved classroom observations, semi-structured interviews, and document analysis of fourth-semester students at UIN Walisongo Semarang. Findings reveal that WhatsApp features such as voice notes, video sharing, and group discussions encouraged students' confidence in speaking, enhanced their multimedia learning experience, and supported the development of four core language skills: listening (istima’), speaking (kalam), reading (qira’ah), and writing (kitabah). The learning process became more flexible, collaborative, and context-oriented. However, challenges such as unequal participation and limited access to technology persist. The study recommends integrating WhatsApp into Arabic language curricula, accompanied by technology-based assessment and cross-platform collaboration, to foster a relevant and participatory learning ecosystem tailored to the digital-native generation.]]>
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