<![CDATA[This study aims to examine the factors affecting user satisfaction at the Tanjungpura University (Untan) Football Stadium in Pontianak, as well as to assess the stadium's overall management. Utilizing a quantitative descriptive research design, data were gathered through surveys conducted via questionnaires and Google Forms. The sample consisted of 64 respondents, selected through a non-probability accidental sampling technique. Data analysis was performed using Microsoft Excel. The results indicate that, in terms of product quality, 50% of respondents reported satisfaction, 8% expressed high satisfaction, 23% reported moderate dissatisfaction, and 19% were dissatisfied. Regarding pricing, 66% of participants felt less satisfied, 23% were highly satisfied, 5% satisfied, and 6% dissatisfied. For service quality, 50% were satisfied, 11% highly satisfied, 34% less satisfied, and 5% dissatisfied. As for emotional factors, 39% of respondents felt satisfied, 8% very satisfied, 36% less satisfied, and 17% dissatisfied.]]>
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