Innovative: Journal Of Social Science Research
Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research

Analisis UMKM Kuliner dalam Mendukung Pembangunan Berkelanjutan (Studi Kasus UMKM Kecamatan Medan Tembung)

Andani, Nadzira Putri (Unknown)
Amelia, Cahya (Unknown)
Lubis, Rizky Aulia (Unknown)
Irwansyah, Irwansyah (Unknown)
Suharno, Muhammad Iqbal (Unknown)

Article Info

Publish Date
28 Dec 2024

Abstract

Culinary MSMEs in Medan Tembung District have significant potential to support regional economic growth. This research uses SWOT analysis to determine the external and internal elements influencing industrial innovation. The findings indicate that MSMEs in Medan Tembung excel in creativity, local wisdom, and flexibility, but are hampered by limited capital, lack of modern management knowledge, and inconsistent product quality. Key opportunities include increasing public interest in local products, developments in information technology, and government support, while threats include intense competition, changes in consumer preferences, and economic uncertainty. Strategic recommendations include product innovation, enhancing human resource quality and making use of digital technology for marketing.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...