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All Journal Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research PERSPEKTIF: Journal of Social and Library Science
Suharno, Muhammad Iqbal
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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TRADITIONAL MARKET VS DIGITAL MARKET: ADAPTATION IN SOCIAL INTERACTION AMONG GROCERY TRADERS Hamdani; Jungjungan, Muhammad Arisandi; Irwansyah; Suharno, Muhammad Iqbal
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.375

Abstract

This study aims to analyze the social adaptation strategies of traditional traders in Sukaramai Market, Medan in facing the development of the digital market. With a qualitative descriptive approach, this study explores how traditional traders interact and maintain the sustainability of their businesses amidst changes in people's consumption patterns that are more directed towards online shopping. Data were collected through interviews with 3 informants, namely 1 core informant (Grocery Trader) and 2 additional informants (Buyers), observation, and documentation. The results of the study show that traders in Sukaramai Market implement adaptation strategies, such as improving social relations with buyers, maintaining product quality, offering competitive prices, and maintaining business locations. However, the adoption of digital technology is still low due to limited knowledge and resources. This study highlights the importance of government support in helping traditional traders adapt to technology to strengthen the existence of traditional markets in the digital era.
Moderasi Beragama : Mengenal Ratib Saman Sebagai Sebuah Tradisi Keagamaan Pada Tariqat Naqsabandiyah Di Desa Besilam, Kec.Padang Tualang, Kab. Langkat Suharno, Muhammad Iqbal; Situmorang, Jauharah Jilan; Putri, Mega Amelia; Tanjung, Alwi Fajri; Rokan, Mustapa Khamal
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1522

Abstract

Tradition or custom reflects actions that are repeatedly performed in a similar manner, indicating the performer's affinity for such actions. This study examines a relevant religious tradition, namely the Ratib Saman Tradition. This tradition is closely associated with the Naqshbandiyah Sufi order, which has spread widely throughout the Nusantara. The focus of this discussion is directed towards the implementation of this tradition in the Besilam or Babussalam area, a region in North Sumatra known for its strong religious atmosphere. The research methodology adopts a qualitative and descriptive approach to analyze the phenomenon of the Ratib Saman Tradition within the socio-religious context of the Besilam community. The research results are expected to provide an in-depth understanding of the significance and dynamics of religious traditions within society, particularly in the context of the Naqshbandiyah Sufi order in North Sumatra. Keywords: Tradition, Ratib Samman, Besilam, Tariqat naqsabandiyah
Analisis UMKM Kuliner dalam Mendukung Pembangunan Berkelanjutan (Studi Kasus UMKM Kecamatan Medan Tembung) Andani, Nadzira Putri; Amelia, Cahya; Lubis, Rizky Aulia; Irwansyah, Irwansyah; Suharno, Muhammad Iqbal
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17302

Abstract

Culinary MSMEs in Medan Tembung District have significant potential to support regional economic growth. This research uses SWOT analysis to determine the external and internal elements influencing industrial innovation. The findings indicate that MSMEs in Medan Tembung excel in creativity, local wisdom, and flexibility, but are hampered by limited capital, lack of modern management knowledge, and inconsistent product quality. Key opportunities include increasing public interest in local products, developments in information technology, and government support, while threats include intense competition, changes in consumer preferences, and economic uncertainty. Strategic recommendations include product innovation, enhancing human resource quality and making use of digital technology for marketing.
Co-Authors Amelia, Cahya Andani, Nadzira Putri Hamdani IRWANSYAH Irwansyah Irwansyah Jungjungan, Muhammad Arisandi Lubis, Rizky Aulia Mega Amelia Putri, Mega Amelia Mustapa  Khamal  Rokan situmorang, Jauharah Jilan Tanjung, Alwi Fajri