Jurnal Ilmiah Universitas Batanghari Jambi
Vol 25, No 1 (2025): Februari

Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix pada UMKM Mokey

Sandra, Winnie (Unknown)
Suherman, Suherman (Unknown)
Kusumanto, Ismu (Unknown)
Nofirza, Nofirza (Unknown)
Harpito, Harpito (Unknown)

Article Info

Publish Date
24 Feb 2025

Abstract

The aim of this research is to identify an analysis of the internal and external conditions of Mokey MSMEs and to design the best alternative strategy proposal in order to increase sales and maintain the business being run using the SWOT (Strength, Weakness, Threat, Opportunity) matrix and the QSPM (Quantitative Strategic Planning Matrix) method. The research results showed that the position of MSME Mokey was categorized as high in utilizing internal and external conditions with a total of IFE 3.9 and EFE 3.8 and the results of analysis using the QSPM method showed that there were 7 strategies that MSME Mokey could use to increase sales and maintain the business.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...