Dynamic Management Journal
Vol 8, No 1 (2024): January

COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS

Sudarman, Daman (Unknown)
Hananto, Djoko (Unknown)
Dadang, Dadang (Unknown)
Hasan, Diana (Unknown)

Article Info

Publish Date
17 Jan 2024

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 

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Journal Info
Dynamic Management Journal
Website

Abbrev

dmj

Publisher

Universitas Muhammadiyah Tangerang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari ...