Outline Journal of Community Development
Vol. 3 No. 1: July 2025

Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic

Aprilda Yanti (Unknown)
Zahara meutia (Unknown)
Putri Mauliza (Unknown)
Richna Handriyani (Unknown)
Debi Masri (Unknown)



Article Info

Publish Date
05 Jul 2025

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.

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Journal Info

Abbrev

OJCD

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Outline Journal of Community Development (e-ISSN: 3025-5902), published by Outline Publisher. The journal is published thrice year in July, November and March. Outline Journal of Community Development is a national-level journal that has a main focus on the development of knowledge in the field of ...