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All Journal Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Manajemen Bisnis Digital Terkini Outline Journal of Economic Studies
Aprilda Yanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Sosialisasi Pentingnya Pelayanan Prima Pada Komsumen Untuk Pertumbuhan Perusahaan Muhammad Asyari Syahab; Aprilda Yanti
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.383

Abstract

In this modern century, the development of Science and Technology is increasingly advanced. This encourages the development of the business world to become increasingly rapid and market competition increasingly fierce, thus requiring an increasingly better marketing system for every company operating in the field of products and services. Marketing is one of the means for companies to achieve the goals set by the company. In order for this goal to be achieved, every company must strive to produce and deliver goods or services that consumers want by providing good service and supporting facilities.. Customers always expect excellent service so that they feel satisfied. Apart from that, the benefits of providing excellent service include improving the quality of company or government services which makes it a daily operational standard.
Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Penjualan di PT Bintang Mas Mitra Amanah Medan Arliansyah Dalimunthe; Putri Mauliza; Aprilda Yanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.647

Abstract

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.
The Role of MSMEs In Reducing Unemployment Rate: Case Study in Langkat District Hilma Harmen; Aprilda Yanti; Arisman Parhusip; Sienny; Amril
Outline Journal of Economic Studies Vol. 4 No. 2: June-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/pfzhg060

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing the unemployment rate in Langkat Regency. MSMEs have long been considered a sector that is able to absorb a large number of workers, especially in areas with minimal large-scale industrial investment. This study uses a quantitative approach with a survey method of 100 MSME actors in 10 sub-districts. The variables studied include the number of MSMEs, government support, access to capital, and unemployment rates. Data were analyzed using multiple linear regression, validity tests, reliability tests, and classical assumption tests. The results of the study indicate that the number of MSMEs has a significant and negative effect on the unemployment rate, meaning that an increase in the number of MSMEs can reduce unemployment in Langkat Regency. Meanwhile, the variables of government support and access to capital do not have a significant effect. These findings indicate the need for strengthening more targeted policies in supporting MSMEs, either through financing, training, or regulations that facilitate the growth of small businesses. Thus, MSMEs have proven to have great potential as a strategic solution in overcoming unemployment at the local level.
Co-Authors Amril Arisman Parhusip Arliansyah Dalimunthe Hilma Harmen Muhammad Asyari Syahab Putri Mauliza Sienny