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All Journal Jurnal Administrasi Publik : Public Administration Journal Journal of Social And Economics Research Outline Journal of Education journal of social and economic research Outline Journal of Community Development International Journal for Advanced Research
Debi Masri
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STRATEGI MARKETING UNTUK MENINGKATKAN OCCUPANCY DAN PENDAPATAN DI MADANI HOTEL MEDAN Debi Masri
Jurnal Administrasi Publik : Public Administration Journal Vol 1, No 1 (2011): Jurnal Administrasi Publik : Public Administration Journal June
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jap.v1i1.926

Abstract

Penelitian ini bertujuan untuk mengetahui strategi marketing yang dilakukan oleh Manajemen Madani Hotel Medan untuk meningkatkan occupancy dan pendapatan di Madani Hotel Medan. Bagaimana strategi marketing yang dilakukan oleh tim marketing dan apa saja yang menjadi keunggulan dan kelemahan Madani Hotel dalam memperoleh konsumen, baik tamu yang menginap di hotel maupun para pengguna ruang-ruang pertemuan.Berdasarkan dari hasil penelitian ini, team marketing Madani Hotel mempunyai program marketing seperti : Sales Call, menetapkan rate hotel, mencetak brosur harga baru, promosi di media cetak, menyelenggarakan paket-paket promosi, melakukan sales trip, mengadakan talk show di radio, mengadakan travel dan company gathering, mengirimkan kue ulang tahun dan cendera mata, mengadakan afternoon tea dengan para relasi, telemarketing ke relasi potensial, menghadiri MATTA FAIR di Malaysia,
STRATEGI MARKETING UNTUK MENINGKATKAN OCCUPANCY DAN PENDAPATAN DI MADANI HOTEL MEDAN Debi Masri
Jurnal Administrasi Publik (Public Administration Journal) Vol. 1 No. 1 (2011): Jurnal Administrasi Publik : Public Administration Journal June
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jap.v1i1.926

Abstract

Penelitian ini bertujuan untuk mengetahui strategi marketing yang dilakukan oleh Manajemen Madani Hotel Medan untuk meningkatkan occupancy dan pendapatan di Madani Hotel Medan. Bagaimana strategi marketing yang dilakukan oleh tim marketing dan apa saja yang menjadi keunggulan dan kelemahan Madani Hotel dalam memperoleh konsumen, baik tamu yang menginap di hotel maupun para pengguna ruang-ruang pertemuan.Berdasarkan dari hasil penelitian ini, team marketing Madani Hotel mempunyai program marketing seperti : Sales Call, menetapkan rate hotel, mencetak brosur harga baru, promosi di media cetak, menyelenggarakan paket-paket promosi, melakukan sales trip, mengadakan talk show di radio, mengadakan travel dan company gathering, mengirimkan kue ulang tahun dan cendera mata, mengadakan afternoon tea dengan para relasi, telemarketing ke relasi potensial, menghadiri MATTA FAIR di Malaysia,
PENGARUH MOTIVASI DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FEB UNIVERSITAS BATTUTA Ichsan, Ichsan; Debi Masri; Henny Purnama Dewi; Danyl Mallisza; Jhon Rinaldo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.545

Abstract

Angka pengangguran pada lulusan sekolah menegah atas (SMA) dan sekolah menengah kejuruan (SMK) hingga perguruan tinggi yang cukup tinggi sudah seharusnya mendapatkan perhatian lebih lanjut. Berdasarkan data yang bersumber dari detiknews.com bahwa tingkat pengangguran tertinggi di Indonesia paling banyak pada lulusan SMK dan SMA yaitu sebesar 11,13% dan 9,09% sedangkan tingkat pengangguran terbuka pada lulusan perguruan tinggi nilainya di atas 5%. Tujuan penelitian ini untuk melihat pengaruh motivasi dan efikasi diri terhadap minat berwirausaha mahasiswa, menggunakan metode kuantitatif deskriptif, dengan jumlah sampel sebanyak 100 orang dengan menggunakan metode random sampling. Hasil penelitian ini menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 2.622 > t-tabel 1,990 dengan tingkat signifikansi 0,010 < 0,05. Efikasi diri berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 3.836 > t-tabel 1,990 dengan tingkat signifikansi 0,000 < 0,05. Dan Motivasi, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta
The Influence of Motivation and Tax Knowledge on Students' Career Interests in Taxation Debi Masri; Muammar Rinaldi; Anton Eka Saputra
Outline Journal of Education Vol. 3 No. 1: February 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v3i1.189

Abstract

This researchs aims to know The Effect of Motivation and Tax Knowledge on Career Interest in Taxation (Case study on Eka Prasetya Student Accounting Study Program) patially and simultaneously. The type of data used in this research is quantitative data. The data source used in this research are primary data. The population in this study was STIE Eka Prasetya Accounting Students Class of 2018-2021 is 226 respondents. The number of samples obtained is 69 respondents by using Slovin formula . The data were analyzed using multiple linear regression analysis method. T test show that motivation has no effect and is not significant on career interest in the taxation while Tax Knowledge has a significant and significant effect on career interest in the Taxation. F test show that Tax Motivation and Knowledge have a significant and significant effect on Career Interest in the Taxation. The results of the coefficient of determination test show that Career Interest in Taxation can be explained by Motivation and Tax Knowledge while the remaining is explained by other variables such as Perception, Professional Ethics, Career Perception, Gender, Self-Efficacy, and Labor Market Considerations.
PENGARUH MOTIVASI DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FEB UNIVERSITAS BATTUTA Ichsan, Ichsan; Debi Masri; Henny Purnama Dewi; Danyl Mallisza; Jhon Rinaldo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.545

Abstract

Angka pengangguran pada lulusan sekolah menegah atas (SMA) dan sekolah menengah kejuruan (SMK) hingga perguruan tinggi yang cukup tinggi sudah seharusnya mendapatkan perhatian lebih lanjut. Berdasarkan data yang bersumber dari detiknews.com bahwa tingkat pengangguran tertinggi di Indonesia paling banyak pada lulusan SMK dan SMA yaitu sebesar 11,13% dan 9,09% sedangkan tingkat pengangguran terbuka pada lulusan perguruan tinggi nilainya di atas 5%. Tujuan penelitian ini untuk melihat pengaruh motivasi dan efikasi diri terhadap minat berwirausaha mahasiswa, menggunakan metode kuantitatif deskriptif, dengan jumlah sampel sebanyak 100 orang dengan menggunakan metode random sampling. Hasil penelitian ini menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 2.622 > t-tabel 1,990 dengan tingkat signifikansi 0,010 < 0,05. Efikasi diri berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 3.836 > t-tabel 1,990 dengan tingkat signifikansi 0,000 < 0,05. Dan Motivasi, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta
The Influence of Motivation and Tax Knowledge on Students' Career Interests in Taxation Debi Masri; Muammar Rinaldi; Anton Eka Saputra
Outline Journal of Education Vol. 3 No. 1: February 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v3i1.189

Abstract

This researchs aims to know The Effect of Motivation and Tax Knowledge on Career Interest in Taxation (Case study on Eka Prasetya Student Accounting Study Program) patially and simultaneously. The type of data used in this research is quantitative data. The data source used in this research are primary data. The population in this study was STIE Eka Prasetya Accounting Students Class of 2018-2021 is 226 respondents. The number of samples obtained is 69 respondents by using Slovin formula . The data were analyzed using multiple linear regression analysis method. T test show that motivation has no effect and is not significant on career interest in the taxation while Tax Knowledge has a significant and significant effect on career interest in the Taxation. F test show that Tax Motivation and Knowledge have a significant and significant effect on Career Interest in the Taxation. The results of the coefficient of determination test show that Career Interest in Taxation can be explained by Motivation and Tax Knowledge while the remaining is explained by other variables such as Perception, Professional Ethics, Career Perception, Gender, Self-Efficacy, and Labor Market Considerations.
Business Legal Counseling for Micro Entrepreneurs to Prevent Business Disputes in Tembung Debi Masri; Tina Muhardika Handayani; Bambang Sutejo
Outline Journal of Community Development Vol. 2 No. 2: November 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vm1j6827

Abstract

Business law counseling activities for micro entrepreneurs in Tembung aim to increase legal understanding in running a business and prevent defense. Participated by 50 entrepreneurs from various sectors, this activity included presentations, interactive discussions, and contract drafting practices. Evaluation results show an increase in understanding of business law from 30% to 80%, as well as knowledge of contracts from 25% to 75%. Understanding of settlement solutions also increased from 20% to 70%. Despite the success of the activities, challenges in applying legal knowledge in the field still remain. Therefore, it is recommended to continue the program through workshops and further consultations, in order to support business growth and the local economy in Tembung.
Optimizing Social Media as a Promotional Tool to Attract Consumers to Warung Bakso Muammar Rinaldi; Tina Muhardika Handayani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/g0h2gp59

Abstract

In the digital era, social media plays a crucial role in product promotion, especially in the culinary sector such as meatball stalls. This activity aims to optimize the use of social media as a promotional tool for meatball shop owners through training and mentoring. The activity method consists of observation, in-depth interviews, and social media content analysis. The service results show a significant increase in stall owners' knowledge of digital marketing strategies, which is reflected in their ability to create interesting content and better interactions with consumers. Implementing social media strategies also results in significant increases in consumer engagement and sales turnover, as well as customer loyalty. These findings show that social media training not only improves the competency of stall owners, but also contributes to the growth of small businesses, encouraging sustainability and competitiveness in an increasingly competitive market.
Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Economic and Legal Analysis of Accountability Criminal Power of Attorney Budget in Case Action Criminal Corruption Faziatul Amillia Mohamad Basir; Junaidi Lubis; Debi Masri; Muammar Rinaldi; Achmad Taufiq
International Journal of Advanced Research Vol. 1 No. 2: August 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/by73aj54

Abstract

Action criminal Corruption in Indonesia is widespread in society. Its development Keep going increase from year to year although so the number of officials who were convicted Because corruption However it seems like the officials No Once Afraid will threat punishment criminal said. Increasing act criminal corruption that is not under control will bring disaster, not only against life economy national but also in life nation and state in general. Action criminal corruption is violation to right social and rights economy society. Action criminal corruption has become a an extraordinary crime usual. Verdict criminalization to perpetrator act criminal corruption, not in accordance with the provisions Law No. 20 of 2001. The judge has not yet professional in operate his duties, because the judge is figure the determining center how the trial process works run even in hand Judge for yourself go out a the decision that will be determine fate furthermore for a human beings who have do a crime act criminal corruption.
Co-Authors Achmad Taufiq Anton Eka Saputra Aprilda Yanti Bambang Sutejo, Bambang Chairus Suriyat Chairus Suryati Danyl Mallisza Faziatul Amillia Mohamad Basir Grace Tan Mei Ling Henny Purnama Dewi Ichsan Ichsan Irna Herliza Rizki Jhon Rinaldo Juliya Maria Junaidi Lubis Leni Indrayani M. Salim Mela Novita Rizki Muammar Rinaldi Putri Mauliza Richna Handriyani Sattar Rasul Tina Muhardika Handayani Zahara Meutia