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All Journal Journal Of Management Science (JMAS) Journal of Artificial Intelligence and Digital Business Jurnal Informasi Pengabdian Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Jurnal Price : Ekonomi dan Akuntasi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Outline Journal of Community Development
Zahara Meutia
Manajemen Retail, Universitas Battuta, Medan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian pada Khawila Store di Medan Zahara Meutia; Putri Mauliza
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 2 (2024): Juni : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i2.420

Abstract

This study was conducted with the aim of analyzing the effect of arketing mix on purchase decisions at MSME Medan city.The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on purchase decision. Meanwhile, the place and price variable partially have no significant effect on the purchasing decision variable.
Membangun Manajemen Waktu Keluarga Yang Baik Bagi Ibu Rumah Tangga Dalam Usaha Peningkatan Ekonomi Keluarga Putri Mauliza; Zahara Meutia
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 1 No. 2 (2024): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v1i2.98

Abstract

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING Tri Auri Yanti; Zahara Meutia
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 01 (2023): Jurnal Price : ekonomi dan Akuntasi, November 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v2i01.2372

Abstract

Bisnis ritel berkembang sangat pesat, Salah satu faktor yang mempengaruhi pertumbuhan bisnis retail yaitu pertumbuhan jumlah konsumen khususnya konsumen kelas menengah di Indonesia yang sangat pesat. Era globalisasi membawa masyarakat ke dalam perilaku yang konsumtif, dimana belanja menjadi sebuah lifestyle. Oleh karena itu peneliti berniat untuk mengetahui The Influence of Shopping lifestyle and Fashion involvement on Impulse buying. Metode dalam penelitian ini adalah studi literatur yang didasarkan pada penelititan terdahulu dengan kriteria yang sesuai dengan variable penelitian.
Pengaruh work life balance terhadap kepuasan kerja karyawan Tri Auri Yanti; Zahara Meutia
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v2i2.4017

Abstract

Work life balance pada karyawan dapat membantu karyawan untuk menghadapi berbagai tuntutan antara pekerjaan dan kehidupan pribadi yang harus dipenuhi dan membantu karyawan mempertahankan perasaan senang terhadap pekerjaannya. Kemudian akan berpengaruh positif pula terhadap kepuasan kerja karena peran seorang karyawan dipekerjaannya merupakan aspek yang sangat penting bagi kehidupan pribadi. Tujuan penelitian ini adalah untuk mengetahui pengaruh Work Life Balance terhadap Kepuasan Kerja. Teknik pengumpulan data yang digunakan adalah Metode dalam penelitian ini adalah studi literatur yang didasarkan pada penelititan terdahulu dengan kriteria yang sesuai dengan variable penelitian.
The effect of marketing mix on purchase decisions at MSME in Medan Meutia, Zahara; Mauliza, Putri
Junal Ilmu Manajemen Vol 8 No 2 (2025): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i2.541

Abstract

This study was conducted with the aim of analyzing the effect of arketing mix on purchase decisions at MSME Medan city. The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on purchase decision. Meanwhile, the place and price variable partially have no significant effect on the purchasing decision variable.
The Influence of Price and Product Quality on Consumer Purchase Interest at the Surya Mas Rinda Accessories Store, Medan City Market Center Cindy Mutiara; Zahara Meutia; Tri Auri Yanti
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.28

Abstract

The aim of this research is to see how price and product quality influence consumer buying interest at the Surya Mas Rinda Accessories Store which is located in the Medan City Market Center. The variables studied include price as (X1), product quality as (X2) and consumer purchasing interest as (Y). Data for this research was obtained through a survey with a sample of 77 people selected randomly. The technique used in this research uses multiple linear regression analysis with hypothesis testing, namely the t test and f test as well as the coefficient of determination using SPSS 26. The results of the t test show that price has no significant effect on consumer buying interest at the Surya Mas Rinda Accessories Shop, while product quality has a significant effect on consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the f test show that price and product quality simultaneously influence consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the coefficient of determination show that price and product quality influence consumer buying interest with a value of 37.7% and the remaining 62.3% is influenced by other variable factors outside this research. So it can be concluded that consumers are not sensitive to price as long as the product quality remains good.
The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan Yohana Melita Silalahi; Atika Aini Nasution; Zahara Meutia
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.22

Abstract

This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29). The results indicate that the Marketing Strategy is rated as satisfactory with an average score of 3.88, while Service Effectiveness also falls within the satisfactory category with an average score of 3.97. Overall, Customer Satisfaction reached an average score of 3.93, which is also categorized as satisfactory. Regression analysis proves that Marketing Strategy has a positive and significant effect on customer satisfaction, with a positive value of 0.575, t-count of 12.207 > t-table 1.988, and significance of 0.001 < 0.05. Service Effectiveness also positively and significantly influences Customer Satisfaction, with a positive value of 0.365, t-count of 8.020 > t-table 1.988, and significance of 0.001 < 0.05. Together, the variables Marketing Strategy and Service Effectiveness have a positive and significant effect on Customer Satisfaction, with an F-count of 1406.788 > F-table 3.09 and a significance of 0.001 < 0.05. The better the marketing strategy and services implemented by Lotte Grosir Medan, the higher the level of customer satisfaction achieved.
Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian di Lotte Grosir Silitonga, Syahyuvi Nalurita; Meutia, Zahara; Yanti, Tri Auri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3538

Abstract

Penelitian ini dilatarbelakangi adanya penurunan penjualan di Lotte Grosir Medan pada kurun waktu 2022-2023. Penurunan penjualan ini menunjukan adanya penurunan keputusan pembelian konsumen sehingga dapat dirumuskan dalam penelitian ini bahwa bagaimana konsumen mengambil keputusan pembelian di tengah fenomena persaingan yang semakin ketat. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Store atmosphere Dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen. Penelitian ini menggunakan metode kuantitatif kausalitas untuk menguji pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian di Lotte Grosir Medan. Data diperoleh melalui kuesioner. Sampel ditentukan dengan rumus Slovin dari populasi 200 orang, sehingga diperoleh 67 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, normalitas, heteroskedastisitas, dan multikolinearitas, lalu dilanjutkan dengan regresi linear berganda. Jika nilai signifikansi < 0,05 dan koefisien positif, kedua variabel terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan hasil analisis, variabel store atmosphere dan kualitas pelayanan memiliki pengaruh berbeda terhadap keputusan pembelian di Lotte Grosir Medan. Uji parsial menunjukkan bahwa store atmosphere tidak berpengaruh signifikan terhadap keputusan pembelian (thitung 0,261 < ttabel 1,669; sig. 0,795 > 0,05), sedangkan kualitas pelayanan berpengaruh positif dan signifikan (thitung 5,479 > ttabel 1,669; sig. 0,000 < 0,05). Uji simultan memperlihatkan bahwa kedua variabel secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian (Fhitung 15,357 > Ftabel 3,14; sig. 0,000 < 0,05). Nilai koefisien determinasi (R²) sebesar 0,324 menunjukkan bahwa 32,4% keputusan pembelian dipengaruhi oleh kedua variabel tersebut, sementara 67,6% dipengaruhi faktor lain. Dengan demikian, kualitas pelayanan menjadi faktor yang paling dominan dalam memengaruhi keputusan pembelian di Lotte Grosir Medan.
Literacy and Reading Interest Improvement Movement at the Medan Orphanage Zalukhu, Febius; Manullang, Randeska; Meutia, Zahara; Saragih, Lenti Susanna; Andi; Irma Herliza Rizki
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/az9mfw75

Abstract

Children's reading and literacy interests are important foundations for developing knowledge, skills, and character. Orphans, as a vulnerable group, often face limited access to reading materials and literacy facilities, thus requiring special attention to improve their reading skills and learning interests. This research and community service activity aims to develop an effective literacy movement in orphanages in Medan through book lending programs, interactive reading lessons, group discussions, and literacy-based creative activities. The method used is a participatory action approach, including identifying needs, developing literacy modules, implementing shared reading activities, mentoring, and evaluating reading interests. The implementation results show a significant increase in children's reading frequency, reading comprehension, discussion skills, and learning motivation. This program has a positive impact on learning independence, character development, and awareness of the importance of literacy for orphans. These findings confirm that a literacy movement based on active participation can be a model for sustainable non-formal education empowerment for vulnerable groups.
Co-Authors Amril Amril Andi Aprilda Yanti Atika Aini Nasution Cindy Mutiara Debi Masri Irma Herliza Rizki Muhammad Prasetyo Wibowo Putri Mauliza Putri Mauliza, Putri Randeska Manullang Richna Handriyani Rusli Efendi Damanik Saragih, Lenti Susanna Silitonga, Syahyuvi Nalurita Tri Auri Yanti Yanti, Tri Auri Yohana Melita Silalahi Zalukhu, Febius