International Journal of Education, Vocational and Social Science
Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)

The Influence of Viral Marketing and Online Customer Reviews on Consumer Buying Interest (Case Study on Gacoan Noodles)

Putrawan, Muh. Rizah (Unknown)
S., Ratnah (Unknown)

Article Info

Publish Date
05 Dec 2025

Abstract

This study is expected to find out how Viral Promoting and Online Client Audits affect buyers' buying interest (Contextual analysis on Gacoan Noodles). This exploration was directed using the Different Straight Relapse examination tool in SPSS. The speculation uses a t-test with exploration results showing that viral showcases affect buyers' buying interest and online client surveys affect buyers' buying interest. The first speculation assumes that the viral display significantly affects buyers' buying interest for Mie Gacoan's focus products. The next speculation is that web-based client surveys significantly affect customer purchase interest towards the learning situation at Mie Gacoan.

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Journal Info
International Journal of Education, Vocational and Social Science
Website

Abbrev

IJEVSS

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal of Education Vocational and Social Science(IJEVSS ) is  a peer-reviewed journal which welcomes submissions involving a critical discussion of policy and practice, as well as contributions to conceptual and theoretical developments in the field. It includes articles based on ...