<![CDATA[Abstrak UMKM di Pokdarwis Meranti menghadapi masalah utama berupa rendahnya kualitas foto produk yang digunakan untuk promosi, akibat keterbatasan kemampuan teknis dalam pengambilan gambar. Kondisi ini membuat daya tarik visual produk menjadi kurang optimal. Tujuan kegiatan pengabdian kepada masyarakat ini adalah meningkatkan keterampilan dasar fotografi produk bagi pelaku UMKM agar mampu menghasilkan foto yang lebih menarik dan layak promosi. Untuk itu, tim pengabdian menyelenggarakan pelatihan fotografi produk bagi 50 pelaku UMKM di Pasar Senggol Wisata Meranti. Metode pelaksanaan meliputi penyampaian materi, demonstrasi, dan praktik langsung dengan memanfaatkan peralatan sederhana seperti mini studio portabel dan kamera ponsel. Hasil kegiatan menunjukkan adanya peningkatan signifikan baik secara kualitatif maupun kuantitatif. Data kuesioner pasca pelatihan memperlihatkan bahwa lebih dari 80% peserta merasa pemahamannya meningkat, mampu mengatur pencahayaan dan sudut pengambilan gambar, serta berkomitmen menggunakan hasil foto untuk promosi di media sosial maupun marketplace. Secara kualitatif, peserta menunjukkan antusiasme tinggi dan mampu mempraktikkan teknik fotografi sederhana secara mandiri. Kegiatan ini membuktikan bahwa pelatihan fotografi produk berbasis teknologi sederhana dapat menjadi solusi praktis untuk meningkatkan kualitas promosi UMKM, memperkuat daya saing produk lokal, serta membuka peluang peningkatan pemasaran digital. Kata kunci: fotografi produk; UMKM; pokdarwis; Pasar Senggol; promosi digital Abstract The MSMEs (Micro, Small, and Medium Enterprises) in the Meranti Tourism Group (Pokdarwis Wisata Meranti) face a major problem in the form of low-quality product photos used for promotions, due to limited technical skills in taking photos. This condition reduces the visual appeal of products. The goal of this community service activity is to improve basic product photography skills for MSMEs so they can produce more attractive and promotional photos. To that end, the community service team held product photography training for 50 MSMEs at the Senggol Market in Meranti Tourism. The implementation method included material delivery, demonstrations, and hands-on practice using simple equipment such as a portable mini studio and a mobile phone camera. The results of the activity showed significant improvements both qualitatively and quantitatively. Post-training questionnaire data showed that more than 80% of participants felt their understanding had improved, were able to adjust lighting and shooting angles, and were committed to using the photos for promotions on social media and marketplaces. Qualitatively, participants showed high enthusiasm and were able to practice simple photography techniques independently. This activity proves that low-tech product photography training can be a practical solution to improve the quality of MSME promotions, strengthen the competitiveness of local products, and open up opportunities for increased digital marketing. Keywords: product photography; MSMEs; pokdarwis; Senggol Market; digital promotion.]]>
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