Strategy to Strengthen the Creative Economy of the National Capital City through Training in Digitalization and Batik Product Innovation

PUTRI, HESTI ROSITA DWI

Journal of Community Empowerment
Vol 4, No 3 (2025): Desember

This Community Service Program (PkM) aims to improve the capacity and independence of the Tiga Zaman Batik Community, which consists of 14 batik artisans in Balikpapan and Penajam Paser Utara, in facing the challenges of digitization and product innovation. The main issues faced by partners include limited digital design capabilities, a lack of product innovation in line with market trends, and low digital literacy and creative entrepreneurship among members, most of whom are housewives. Through an Asset-Based Community Development (ABCD) approach, this program utilizes local potential such as batik skills and social networks for sustainable development. Activity results show significant improvement, with approximately 75% of participants advancing from low to high proficiency in using Generative AI for batik design, 20% remaining at a good level, and only 5% still at a low level. The program has proven effective in strengthening digital literacy and technology-based batik design innovation