<![CDATA[This study examines the impact of self-awareness competency developed through an ethnopedagogical approach on students' English public speaking skills and their interest in digital entrepreneurship. Using a true experimental design with a one-group pretest-posttest design model, this study involved 167 purposively selected students from three faculties at the Al-Qur'an Science University of Central Java in Wonosobo (UNSIQ): the Faculty of Economics and Business, the Faculty of Da’wa and Communication Sciences, and the Faculty of Tarbiyah and Teacher Training. Data were analysed using paired sample t-test, N-Gain scores, regression analysis, and ANOVA. The findings indicate that the students’ awareness competency improved after the intervention, followed by a significant enhancement in their English public speaking skills across faculties. The results also show that self-awareness has a substantial influence on students’ interest in digital entrepreneurship. Variations among faculties were identified, reflecting differences in academic backgrounds. Overall, the study demonstrates that integrating self-awareness within an ethnopedagogical learning approach is effective in strengthening students’ communication competence and fostering entrepreneurial interest in higher education contexts.]]>
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