JAIM (Jurnal Abdi Masyarakat)
Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025

TRANSFORMASI DIGITAL UMKM PEREMPUAN PESISIR MELALUI MODEL BISNIS INKLUSIF BERBASIS TEKNOLOGI/SAINS/SENI

Ruray, Titiek Arafiani (Unknown)
Majojo, Muhammad Yasin (Unknown)
Yunus, Imran (Unknown)
Sudin, Idris (Unknown)



Article Info

Publish Date
25 Nov 2025

Abstract

The Women’s Joint Business Group in Guraping, Tidore Islands, faces low production capacity (5–10 kg/week), weak management without records or legality, and limited marketing confined to local networks without digital technology. This study implements an inclusive business model based on science, technology, and arts to enhance business capacity, strengthen governance, and expand market access for coastal women. Using a participatory method, the program proceeded through five stages: socialization, training in business management and digital marketing, application of appropriate technology (fish smoking and sago grating machines), implementation of Standard Operating Procedures, and continuous mentoring with pre- and post-tests. Results show notable progress: evaluation scores rose by 85.8 percent, production increased up to 300 percent, 75 percent of participants actively adopted digital marketing, and average income grew by 80 percent. The program transformed traditional business practices into modern, sustainable patterns through strengthened management, technology adoption, and wider market access.

Copyrights © 2025






Journal Info

Abbrev

jaim

Publisher

Subject

Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

Description

Jaim merupakan jurnal abdi masyarakat yang diterbitkan oleh LP3M Universitas Kadiri, yang bertujuan sebagai sarana publikasi dalam memberikan informasi hasil kegiatan pengabdian masyarakat di bidang ekonomi, sosial politik, teknik, hukum, pertanian, dan kesehatan dalam memberdayakan ...