STRATEGI OPTIMALISASI PUBLIKASI LAYANAN MAPS (MOBIL ANTAR PULANG SEHAT) MELALUI PROMOSI TERPADU DI MEDIA SOSIAL DAN MEDIA CETAK PADA RSUD JENDERAL AHMAD YANI METRO

Aprilianingsih, Maya
PERTIWI, WINDI
Irfan, Muhammad Fuadul

Journal of Hospital Administration and Excellent Health Service
Vol. 2 No. 2 (2025): Juli 2025

ABSTRACTIntroduction: RSUD Jenderal Ahmad Yani Metro launched an innovative public health service called MAPS (Mobil Antar Pulang Sehat), a free transport service for post-inpatient patients residing in Metro City. Despite its benefits, the service remains underutilized due to limited public awareness. Method: This descriptive study used observational methods and in-depth interviews with hospital staff. The USG method was employed to prioritize problems, and fishbone analysis was used to identify root causes. Result: The primary issue identified was lack of promotion. Interventions included integrated promotion strategies via social media platforms (Instagram, Facebook) and printed media (banners, posters, pamphlets). Conclusion: Integrated promotion significantly improved awareness and utilization of the MAPS service, highlighting the importance of structured communication in public health service delivery.